A business’s success depends a lot on what customers think about it. Most people like companies that ask about their experience with their products or services.

Hence, getting feedback from your customers and potential clients is crucial to stay on the right path.

But how can you find out what customers think about your brand? The easiest and fastest way is to send them emails asking for their opinions.

In this article, we have enlisted a few feedback email templates that you can directly copy-paste to gain valuable insights about your business.

What is a feedback email?

A feedback email is a message sent to gather opinions, comments, or reviews from recipients. It’s typically used by businesses to get insights from customers or employees.

A well-structured feedback email should be courteous and respectful, making it more likely for recipients to provide their valuable insights. Here’s how it should be structured:

Best practices for writing a feedback email

Remember to follow the best practices while crafting your feedback email templates:

  • Subject Line: Start with a clear and engaging subject line that hints at the purpose of the email. For example: “We Value Your Opinion” or “Tell Us How We’re Doing.”
  • Polite and Respectful Tone: Use a friendly and polite tone. Remember, you’re asking for a favor, so being courteous goes a long way in encouraging responses.
  • Short and Focused: Keep the email short and to the point. Customers are more likely to respond if they can quickly understand the request and the time commitment required.
  • Questions or Requests: Present the questions for feedback. Use clear and specific questions to make it easy for the recipient to respond. You can use a rating scale, yes or no format, or open-ended questions, depending on your needs.
  • Assurances: Ensure the recipient that their feedback will be kept confidential, if applicable. Reiterate the importance of their input.
  • CTA (Call to Action): Include a clear and prominent call to action button or link that directs the customer to the feedback survey or form. Use action-oriented words like “Share Your Feedback” or “Tell Us.”
  • Gratitude and Closure: Thank the customer for their time and feedback. Express your eagerness to continue serving them well.

Customer feedback email template examples

Here are some ready-to-use feedback email templates that you can directly copy-paste to gain valuable insights from your customers.

1. The classic feedback email template

Subject: We Value Your Feedback
Hey #Name#,

At #Your Company Name#, we really want to make your experience great. Your thoughts matter a lot to us.

Would you mind taking a moment to tell us how we can get better? Just click the button below to get started.

#Feedback Button#

Thank you for being with us!

Warm regards,

2. The product-specific feedback request:

Subject: Share Your Thoughts on #Product Name#
Hey #Name#,

We hope you’re enjoying our #Product Name#. Your feedback can make it even better.

Can you spare a moment to share your thoughts with us?

#Feedback Button#

Your opinion counts! Thanks for being a part of our journey.

Warm regards,

3. Post-purchase feedback email

Subject: Share Your Experience with #Your Company Name#
Hey #Name#,

Thank you for choosing #Your Company Name#. We trust you had a positive experience.

To help us continue improving, we invite you to share your feedback. It will only take a few minutes of your time.

#Feedback Button#

Your trust in us means a lot.

Warm regards,

4. Customer Satisfaction Survey:

Subject: How Was Your Recent Interaction with Our Support Team?
Hey #Name#,

We hope we handled your recent question well. We’re serious about providing great support, and your feedback helps us see how we’re doing. Please let us know by clicking the link below.

#Feedback Link#

Your opinion is super important!

Warm regards,

5. Feedback request for recent event or service:

Subject: Tell Us About Your Recent Experience
Hey #Name#,

We hope you had a great time at our recent event or enjoyed our services. We’d love to hear about it. Just hit the button below to give us your feedback.

#Feedback Button#

Your feedback guides us on the path to improvement.

Warm regards,

6. Net promoter score (NPS) feedback appeal:

Subject: How Likely Are You to Recommend Us?
Hey #Name#,

We’re always striving to provide you with the best service. Please take a moment to answer a single question:

On a scale of 0-10, how likely are you to recommend our portal to a friend or colleague?

#Feedback Button#

Your feedback will help us serve you better. Thank you!

Warm regards,


Whether you’re seeking feedback on a product, a recent purchase, or an event, the main goal is to make your customers feel valued and heard.

Your feedback emails serve as a valuable channel for improving your products and services. So, don’t hesitate to use these templates to send your valuable feedback or to create your own. After all, effective feedback helps everyone grow and improve!

To simplify your efforts further, consider using a cold email automation tool like SafeMailer. You can highly personalize your emails here with minimum efforts to boost your response rates.

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