Let’s be honest, when a call comes in from an unfamiliar number, do we pick it up? Most likely not. We assume it’s either a stranger trying to sell us something we don’t want, or worse, a scammer.
The same principle applies to cold emails. They often appear as generic, mass emails that are destined for the spam folder.
So, how can you improve your response rates and, ultimately, increase your conversion rate for cold outreach emails? Well, we all know by personalizing your emails.
However, how you personalize email matters.
In this post, we will explore how to highly personalize emails which can lead to higher response rates. But first let’s explore why hyper-personalize your emails
Why Hyper-Personalize Emails?
- Stand out in the crowd: In today’s inundated inboxes, generic and impersonal emails are easily overlooked. Hyperpersonalization helps you break through the noise by crafting tailored messages that capture recipients’ attention. When your email feels like it was written specifically for them, it stands out and piques their interest.
- Build rapport and trust: When you go beyond superficial personalization and delve into the recipient’s individual needs, pain points, or aspirations, you demonstrate a genuine understanding of their situation. This builds rapport and trust, as they realize you’ve taken the time to address their unique concerns.
- Increase response rates: By hyper-personalizing your cold emails, you significantly increase the likelihood of receiving responses. When recipients feel that you’ve made a genuine effort to connect with them on a personal level, they are more inclined to engage with your email.
- Improve conversion rates: Personalization at a deep level helps you tailor your pitch to align perfectly with the recipient’s needs and motivations. This level of customization makes your cold emails more persuasive, driving higher conversion rates. When recipients feel that your offering directly addresses their specific pain points or goals, they are more likely to convert into customers.
- Foster long-term relationships: Hyperpersonalization sets the foundation for building long-term relationships with your prospects and customers. When you consistently demonstrate that you understand and care about their individual circumstances, you foster loyalty and create a positive impression of your brand. This can lead to repeat business, referrals, and ongoing engagement.
However, before you start to personalize email for each and every prospect, it’s important to assess its feasibility.
When conducting a large-scale outreach, writing personalized emails for every prospect can be an overwhelming task. Just think about the immense amount of time and effort required to craft personalized cold emails for more than 100 prospects each day.
Yes, cold email automation software does exist for handling such tasks, but personalization is not meant for each prospect. You need to segment your list and filter out the significant prospects.
According to HubSpot, doing so can increase your revenue by an impressive 760%!
Wondering how? Understanding the different levels of personalization will help you with this.
Different Levels of Email Personalization
The different levels of personalization in cold email campaigns are directly linked to the revenue they can generate.
Here’s a breakdown of the segmentation based on different levels of personalization:
Level 1 – Small Deal Size – Basic Personalization:
These prospects are expected to bring in the lowest revenue. For this segment, focus on basic personalization such as using their first name, company name, job title, city, industry, and so on. Composing these emails should only take you a minute or less.
Level 2 – Medium Deal Size – Semi-Personalization:
This segment involves prospects associated with mid-sized deals. You can enhance your level of personalization by incorporating elements like mutual connections, recent achievements or developments in their company, shared interests, and more. Aim to spend around 3-5 minutes composing these emails.
Level 3 – Large Deal Size – Hypersonalization:
These deals have the highest value, meaning these prospects can generate the most significant revenue. When targeting this particular segment, it is essential to invest effort in hyper-personalizing your emails. This involves addressing their unique pain points, which can only be achieved through thorough research and understanding.
Once, you have segmented your list properly, you can begin hyper-personalizing your emails.
Best Ways to Hyper-Personalize Emails
1. Personalize Email Around Buyer Personas
When it comes to personalizing your cold emails using buyer personas, the first step is to divide your prospects into groups. Segments them according to their common goals, pain points, job profiles, company size, or industry.
This way, you can create tailored email content that speaks directly to each group’s specific needs and interests.
For example, let’s say you’re running a software-as-a-service (SaaS) business targeting two different buyer personas: small business owners and enterprise executives. Here’s an example of how you can personalize your cold emails for each group:
Small Business Owners:
Segmentation Criteria: Company size (small businesses), pain points (limited resources, cost-effective solutions), industry (various industries).
Email Content Example:
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| Subject: Boost Your Small Business with Our Affordable SaaS Solution |
| Hi #Name#, As a fellow small business owner, I understand the challenges of juggling limited resources while striving for growth. That’s why I wanted to reach out and introduce you to our cost-effective SaaS solution designed specifically for small businesses like yours. With our platform, you can streamline your operations, automate manual tasks, and drive efficiency, all within your budget. We’ve helped businesses in #similar industry# achieve impressive results, and we believe we can do the same for you. I’d love to schedule a quick call to discuss how our solution can address your unique pain points and help your business thrive. How does #date and time# work for you? Looking forward to connecting, Regards, #Signature# |
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Enterprise Executives:
Segmentation Criteria: Company size (enterprises), goals (scalability, advanced features), industry (specific industries).
Email Content Example:
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| Subject: Transform Your Enterprise with Our Powerful SaaS Solution |
| Hi #Name#, As an executive overseeing the operations of an enterprise-level organization, your focus is on scalability, innovation, and staying ahead of the competition. That’s why I wanted to share how our powerful SaaS solution is empowering businesses like yours to achieve their strategic goals. Our feature-rich platform offers advanced capabilities designed to meet the unique needs of enterprises in #specific industry/vertical#. From seamless integration with existing systems to robust data analytics, we provide the tools you need to drive growth and maintain a competitive edge. I’d love to set up a meeting to discuss your organization’s objectives and explore how our solution aligns with your vision. Can we schedule a call on #date and time#? Looking forward to connecting, Regards, #Signature# |
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2. Use Trigger Events to Personalize Emails
Keeping track of trigger events can provide valuable opportunities for personalization. Referencing these events in your cold emails shows that you are up-to-date and genuinely interested in the recipient’s professional journey.
For instance,
Competitor’s New Move: If a competitor makes a strategic move, it may prompt the prospect’s company to consider upgrading their existing software to stay competitive.
Email copy example
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| Subject: Gain a Competitive Edge with Our Software Solutions |
| Hi #Name#, I noticed a recent strategic move by #Competitor’s Company# that’s reshaping your industry. To stay ahead, it’s crucial to upgrade your software Our cutting-edge solutions offer the latest features to help you maintain a competitive edge. Let’s schedule a call to discuss how we can assist you in upgrading and gaining a strategic advantage. Can we find a time to connect this week? Regards, #Signature# |
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3. Utilize Pain Points or Goals
Identifying the pain points or goals of your target audience enables you to create personalized emails that offer relevant solutions. By addressing their specific challenges or aspirations, you can capture their attention and demonstrate how your product or service can help them.
For instance, you are a company that help organizations streamline their operation. You noticed that your prospect is struggling to maintain efficient customer support as their business grows.
Email template sample,
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| Subject: Enhancing Your Customer Support Experience |
| Hi #Name#, I noticed that as your business grows, maintaining efficient customer support has become a challenge. At #Your Company#, we specialize in innovative customer support solutions that streamline operations and elevate the overall customer experience. With our advanced ticketing system and AI-powered chatbots, you can automate tasks, handle inquiries promptly, and provide personalized assistance. Let’s schedule a call to discuss your pain points and explore how our solutions can optimize your customer support operations. Regards, #Signature# |
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4. Mention Mutual Connections
If you share mutual connections with your cold email recipients, leverage that relationship to establish credibility and trust. Mentioning the common connection in your email can grab their attention and increase the likelihood of a positive response.
Email template sample,
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| Subject: #Mutual Connection’s Name# Mentioned Your Expertise |
| Hi #Name#, I recently connected with #Mutual Connection’s Name#, who praised your expertise in #relevant industry/topic#. Let’s explore potential synergies and growth opportunities. Can we schedule a quick call next week? Let’s explore potential synergies and growth opportunities. Can we schedule a quick call next week? Regards, #Signature# |
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5. Personalize Email Based on Prospects’ Interests:
Researching your recipients’ interests, whether related to their professional or personal lives, can help you personalize your cold emails effectively. When you incorporate the prospect’s specific interests into your personalized emails, you significantly increase the chances of receiving a response.
Email template sample,
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| Subject: #Prospect’s Interest# and #Your Company#: A Perfect Match? |
| Hi #Name#, I noticed your recent post about #Prospect’s Interest#. As someone who shares the same passion, I wanted to reach out and introduce #Your Company#. We’ve developed a solution that aligns perfectly with #Prospect’s Interest#. It could help you #describe the benefits or outcomes#. I’d love to discuss this further and tailor our offering to your specific needs. Are you available for a quick call? Looking forward to connecting with you! Regards, #Signature# |
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6. Personalize Email By Using Personalized Videos
Video content has gained significant popularity in recent years. Including personalized videos in your cold emails can be a game-changer. It allows you to deliver your message in a more engaging and memorable way, thus, capturing the attention of your recipients and increasing the chances of a response.
Email template sample,
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| Subject: #Prospect’s Name#, I Have a Personalized Message for You! |
| Hi #Name#, I hope this email finds you well. I wanted to take a moment to personally reach out and share something special with you. I’ve created a short personalized video just for you, highlighting how #Your Company# can help #describe the benefits or outcomes#. You can watch it now. #Insert Video# I believe that seeing our solution in action will give you a better understanding of its value and how it can specifically benefit #Prospect’s Company/Industry#. If you have any questions or would like to discuss further, I’m here to chat. Let’s connect and explore the possibilities! Looking forward to hearing your thoughts. Regards, #Signature# |
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7. Use Personalized Images
Visual elements can enhance the impact of your cold emails. By incorporating personalized images that resonate with your recipients, you can create a visually appealing email that stands out in their inbox. Thus, evoking emotions and making your message more memorable.
Email template sample for women:
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| Subject: #Prospect’s Name#, Your Dream Wardrobe Awaits! |
| Hi #Name#, Are you tired of sifting through endless clothing options that don’t match your style? We have the perfect solution for you! As a fashion-forward individual, we know you value unique and personalized shopping experiences. Hence, here’s a collection just for you. #image1# #image2# #image3# Shop Now: #Insert link to the collection# Looking forward to seeing you rock these stunning outfits! Regards, #Signature# |
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Email template sample for men:
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| Subject: #Prospect’s Name#, Your Dream Wardrobe Awaits! |
| Hi #Name#, Are you tired of sifting through endless clothing options that don’t match your style? We have the perfect solution for you! As a fashion-forward individual, we know you value unique and personalized shopping experiences. Hence, here’s a collection just for you. #image1# #image2# #image3# Shop Now: #Insert link to the collection# Looking forward to seeing you rock these stunning outfits! Regards, #Signature# |
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8. Personalize Email with New-age Technology
You can elevate personalization by conducting thorough research. To do so, explore the software solutions prospects are currently utilizing, which can be easily discovered on your prospect’s website or through specific tools. This will provide insights into their existing needs and whether their current tools align with the solution you offer. This valuable information creates an opportunity for you to showcase your product effectively.
Here’s an example,
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| Subject: Elevate Your E-commerce Experience with Our Cutting-Edge Solution |
| Hi #Name#, I came across your e-commerce website and noticed you’re using #Current Software Solution#. As a provider of advanced technology, I wanted to introduce you to our solution, #Your Product#. With #Your Product#, you can streamline operations, engage customers, and drive conversions. Let’s discuss how our tailored solution can optimize your e-commerce strategy. Are you available for a quick call? Looking forward to speaking with you! Regards, #Signature# |
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Conclusion
Personalizing cold emails is no longer an option but a necessity in today’s competitive business landscape. By utilizing emerging technologies and adopting innovative approaches, you can take your cold email personalization to the next level.
Incorporate the strategies discussed in this article, and you will increase the chances of engaging your recipients and achieving your desired outcomes.
Utilize a free cold email automation software like SafeMailer to simplify your process. All you need to do here is insert your shortcodes within the hashtag syntax in your email and you are set to send personalized messages.
TL;DR
Hyperpersonalizing cold emails can lead to higher response rates and increased conversion rates. It helps you stand out, build trust, and foster long-term relationships.
Segmenting your prospects based on deal size allows you to prioritize personalization efforts. Use the following techniques to hyper-personalize your emails:
- Personalize Email Around Buyer Personas
- Use Trigger Events to Personalize Emails
- Utilize Pain Points or Goals
- Mention Mutual Connections
- Personalize Email Based on Prospects’ Interests
- Use Personalized Videos
- Use Personalized Images
- Personalize Email with New-age Technology
SafeMailer is a cold email automation software that simplifies the process of sending personalized emails.