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What is a good cold email open rate?

Cold email has been the most popular, cost-effective sales tool since the rise of the internet. Cold emails are to thank for the success of outbound sales prospecting.

As a result, a lot of salespeople conduct research on cold emails in order to learn more about them. You might belong to that group.

And therefore, let’s address your query, “What is a good cold email open rate?” . This can determine whether or not your cold email campaigns are prospering and being sufficiently successful.

One of the best ways to figure out what your audience responds to and how to improve your results is by tracking the performance of your email campaigns. It can be challenging to compare your results with benchmarks if you’re just getting started with a new startup or company.

But don’t you worry! We’ll guide you to the best of our abilities. Let’s take a closer look at what this blog will cover:

Table of contents
1.What is a cold email outreach?
2.What is an open rate? 
3.How to calculate the open rate?
4.What is a good open rate for email?
5.Best practices for cold email
6.How can SafeMailer help you

What is a cold email outreach?

Cold email outreach refers to the practise of initiating contact via an unsolicited, personalised email message to potential customers with whom you have never previously communicated.

Your initial exchange develops into a relationship, which then leads to customers. Cold email outreach typically has this as its main objective.

What is an open rate? 

Open rate measures how many recipients out of all recipients click on the email and open it to read it.

Personalized, effective subject lines, a professional email address, delivering your message to the recipient’s inbox, and avoiding spam, promotions, and social media posts all affect open rates.

How to calculate the open rate?

Divide the number of recipients who opened the email by the total number of recipients to whom the email was sent and multiply by 100 to get the open rate. Suppose you sent recipients 10,000 emails, and only 2,500 of them were opened. Your open rate is thus 2500/10000 * 100, or 25%.

The response rate, Click through rates (CTR), Click to Open Rates (CTOR), and most importantly, the response rate, are additional metrics. However, because our blog is focused on open rates for cold emails, we will discuss them in another blog.

What is a good cold email open rate ?

We want to be particularly clear that there is a difference between cold emails and email marketing campaigns. As discussed earlier, cold emails are sent to potential customers who never had any contact with your brand.

On the other hand, email marketing typically entails sending emails to existing subscribers who are already familiar with you and your brand.

Because the audience and purpose of the email are different, the data you see here will be different from the data you see in guides on email marketing statistics.

A good cold email open rate should lie between 40% to 44%. There may be a few problems with your emails if your open rate for cold emails significantly falls below 40%.

Generic clickbait subject lines, the sender’s name as it appears on the email, and most likely deliverability problems like emails ending up in promotions, social media, or even spam rather than the primary inbox.

Let us suggest you the best practices for sending cold emails so that you too can achieve the said open rate.

Best practices in cold email to get good open rate

If you’re consistently getting significantly less than 40% then you should try improving the following :

1) Subject Lines

The subject line is very important. People notice it right away when they see your email in their inbox.

This heavily influences the choice of whether to open the email or not.

The recipient won’t open them or they will go straight to the spam folder if you use clickbait titles like “offer till midnight” and “Now or never.” In either case, you are in a losing situation.

Instead, you should use pertinent, unique and personalised subject lines to entice prospects to open your emails. To know more about the best practices for cold email subject lines, click here.

2) Have a proper sender’s name and photo

Your name and photo are the next best thing that can be seen clearly in the inbox. While others might disagree, citing Shakespeare’s “what’s in a name” from Romeo and Juliet, they might say that it doesn’t really matter.

But there is something—what we would refer to as trust and credibility—in the name and image. Instead of using a phoney name, use your real name. A legitimate logo for the sender or the company can effectively convince the recipients that the message was sent by a real person and not by some spambot.

One pro tip we’d like to share is to write your name and the name of your business together, for example, “Adam from XYZ solutions,” and use your own face as your profile photo. This demonstrates credibility, sincerity, and trust without a doubt.

3) Bypassing Spam Filters

The main reason why your open rate is not upto par. With email automation there also lies the risk of ending up in the spam folder. Any average automation tool will send tens of thousands of emails on the same time.

This alerts the google spam filters and they make sure to end your email in spam. This is such a major problem that this next stat will blow your mind. Around 45% of all emails get classified as spam.

Bypassing spam filters will surely improve your cold email open rate. To know more about how to bypass spam filters click here.

How can SafeMailer help you?

Your marketing emails will be sent out in waves using cold email automation platforms like SafeMailer. Instead of sending 1,000 emails all at once, it sends them over several days, 1-2 minutes apart, much like a real human would.

This would surely help in bypassing the spam filters set out by google and others. In that way more emails would reach in the inbox resulting in a good cold email open rate for you.

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