Writing a cold email to an investor can be a daunting task. You want to make a good impression and stand out from the hundreds of other pitches that investors receive, but you also don’t want to come across as pushy or desperate.
The key to writing a successful cold email to investor is to be concise, clear, and professional. In this blog, we will show you how to write cold email to investor that get results.
We will provide tips on how to structure your email, what information to include, and how to follow up. We will also share some investors email templates that you can use as a starting point for your own cold emails.
Whether you are just starting out or you have been in business for a while, these tips and templates will help you effectively reach out to potential investors and increase your chances of securing funding.
Table Of Contents
1. Best practices for writing cold email to investors
1.1 Keep the email short and to the point
1.2 Personalize your email
1.3 Be clear and concise in your subject line
1.4 Explain how your company aligns with their investment goals.
1.5 Include a call to action
1.6 Include any relevant attachments or links
1.7 Follow up if you don’t hear back
1.8 Be professional and respectful
2. Some engaging subject lines examples
3. Top cold email template to send to an investor
3.1 Introduction email template
3.2 Case Study/Testimonial email template
3.3 Follow up email template
3.4 Progress update email template
3.5 Investment closing email template
3.6 News and Updates Email
3.7 Thank you email template
4. Why do you need SafeMailer to send your cold emails?
5. Conclusion
6. FAQs
Best practices for writing cold email to investors
Keep the email short and to the point
The email should be easy to read and should get straight to the point. Avoid using industry jargon and complex language.
Break up the text into smaller paragraphs and use bullet points or numbered lists if possible. Keep the email around 3-5 paragraphs, so the investor can quickly understand the main points of your message.
Personalize your email
Show that you have done your research on the investor and their interests. Mentioning specific details about their investments or interests will demonstrate that you have taken the time to learn about them and their investment goals.
Use the investor’s name, mention a recent article or a news about the investor, or show how your project aligns with the investor’s portfolio.
Be clear and concise in your subject line
Your subject line should be short, to the point, and should accurately reflect the contents of the email. Make it attention-grabbing and make sure it’s not too long.
For example, “Introduction: XYZ Company seeking funding” is much better than “Request for funding for XYZ company”.
Explain how your company aligns with their investment goals.
Clearly state how your company or project will meet the investor’s investment goals. Provide information about your business model, target market, and revenue projections.
Explain the problem your company or project is solving, the unique value proposition, and the competitive advantage.
Include a call to action
This could be asking for a meeting or a call to discuss further. Be clear about what you want from the investor and what the next steps are.
Provide a date and time when you are available to discuss, and include your contact information.
Include any relevant attachments or links
This could be a business plan, pitch deck, financial projections, or other relevant documents. Make sure to include a brief explanation of what the attachments are and why they are important.
Follow up if you don’t hear back
If you don’t receive a response to your first email, it’s okay to follow up. However, be respectful and don’t be too persistent. Wait a week or two before sending a follow-up email. Use a different subject line and a different approach to re-engage the investor.
Be professional and respectful
Remember that you are reaching out to a potential investor, so it’s important to maintain a professional and respectful tone throughout all of your communication. Avoid using overly casual language or being too pushy.
Keep in mind that investors are not just looking for a good financial return, but also for a team that can execute the plan and for a project that can solve a real problem.
Emphasize on your team’s capability, your company’s traction, and your project’s potential impact. Show them that you understand the market, that you have done your homework, and that your project has a real chance of success.
Provide data, customer testimonials, and other forms of validation that demonstrate traction and potential impact.
Some engaging subject lines examples
- Introduction: #Company Name# seeking funding
- Funding opportunity for #Company Name#
- #Company Name# – Solving #problem# in #industry#
- #Company Name# – Innovative solution for #problem#
- #Company Name# – Disrupting #industry# with #unique value proposition#
- #Company Name# – Meet the team solving #problem#
- #Company Name# – Investment opportunity in #industry#
- #Company Name# – Projected #% return on investment# in #time frame#
- #Company Name# – Achieving #milestone# and ready for #next step#
- #Company Name# – #Traction/Validation# in #industry# seeking funding
Top cold email template to send to an investor
Introduction email template
The main motive of this email is to introduce yourself and your company/project to the investor. It should be brief and to the point and should include a CTA such as asking for a meeting or a call to discuss further. This email should be used to get the attention of the investor, to show them that you have a good project, and to make them want to learn more.
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| Subject: Introduction: #Company Name# seeking funding |
| Dear #Investor Name#, My name is #Your Name#, and I am the #Your Position# of #Company Name#. I came across your investment portfolio and noticed that you have invested in #industry/company type# and I thought you may be interested in hearing more about our company. #Company Name# is a #company description, e.g. technology startup# that is focused on #solving problem/providing service#. Our unique value proposition is #explain unique value proposition#. We have already #achieved milestones/validation#. We are currently seeking funding to #goal, e.g. expand our team/launch our product#. I would love to schedule a call or meeting to discuss our opportunity in more detail and to see if there’s a fit with your investment goals. Please let me know a date and time that works for you, and I’ll make sure to schedule it. I have also attached our pitch deck for your review. Thank you for your time and consideration. Regards, #Signature# |
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Case Study/Testimonial email template
The main goal is to provide the investor with a success story or testimonial from one of your customers or clients. This can help to establish credibility and demonstrate the value of your company or project.
This email is used to provide evidence of the impact that your solution can have on a business and to show the investor the potential benefit of your solution for their portfolio companies.
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| Subject: #Company Name# – Success Story: #Customer/Client Name# |
| Dear #Investor Name#, I hope this email finds you well. I am reaching out to share with you a success story from one of our customers/clients. #Company Name# is a #company description, e.g. technology startup# that is focused on #solving problem/providing service#. Recently, we have been working with #Customer/Client Name#, a #industry/company type# company and they have been able to achieve #specific results, e.g. increased sales/reduced costs# as a result of working with us. They have kindly agreed to provide a testimonial about their experience working with #Company Name#. “#Quote from customer/client about their experience#” This success story is just one example of the impact that our solution can have on a business. We would love to schedule a call or meeting to discuss how our solution can benefit your portfolio companies. Please let me know a date and time that works for you, and I’ll make sure to schedule it. Thank you for your time and consideration. Regards, #Signature# |
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Follow up email template
In this follow-up email template, the main goal is to follow up with an investor who has not responded to your previous emails.
It should be brief and to the point, and should include a call to action, such as asking for a meeting or a call to discuss further. This cold email should be used to remind the investor about your company and your project, and to make them want to learn more.
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| Subject: Follow-up: #Company Name# seeking funding |
| Dear #Investor Name#, I hope this email finds you well. I’m writing to follow up on my previous email regarding #Company Name#. I wanted to check in and see if you had a chance to review our pitch deck and if you have any questions or if you would like to schedule a call to discuss further. As a reminder, #Company Name# is a #company description, e.g. technology startup# that is focused on #solving problem/providing service#. Our unique value proposition is #explain unique value proposition#. We have already #achieved milestones/validation#. We understand that you are likely busy and may have missed our initial email. I would still love the opportunity to discuss our opportunity with you in more detail and to see if there’s a fit with your investment goals. Please let me know a date and time that works for you, and I’ll make sure to schedule it. Thank you for your time and consideration. Regards, #Signature# |
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Progress update email template
The main goal is to update an investor on the progress of your company or project. It should include information about any milestones achieved, traction, or validation. This email should be used to keep the investor informed about your company and to show them that you are making progress and achieving milestones.
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| Subject: Update: #Company Name# – #Milestone Achieved# |
| Dear #Investor Name#, I hope this email finds you well. I am writing to update you on the progress of #Company Name#. We wanted to share some exciting news with you. We have recently achieved #milestone achieved#. This is a significant achievement for us and we are excited to share it with you. As a reminder, #Company Name# is a #company description, e.g. technology startup# that is focused on #solving problem/providing service#. Our unique value proposition is #explain unique value proposition#. We have already #achieved milestones/validation#. I would love the opportunity to schedule a call or meeting to discuss our progress and to answer any questions you may have. We are also happy to provide additional information or materials upon request. Please let me know a date and time that works for you, and I’ll make sure to schedule it. Thank you for your time and consideration. Regards, #Signature# |
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Investment closing email template
This email is used to close the investment round. It should include information about the terms of the investment, the closing date, and any other relevant information. It should also include a call to action, such as asking the investor to sign and return the investment documents.
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| Subject: Invitation to Invest: #Company Name# – Investment Round Closing Soon |
| Dear #Investor Name#, I hope this email finds you well. I am writing to invite you to participate in our upcoming investment round for #Company Name#. We have been fortunate to have strong interest from a number of high-quality investors, and we are now in the final stages of closing the round. As a reminder, #Company Name# is a #company description, e.g. technology startup# that is focused on #solving problem/providing service#. Our unique value proposition is #explain unique value proposition#. We have already #achieved milestones/validation#. The terms of the investment are as follows: •Minimum investment: #amount# •Valuation: #amount# •Closing date: #date# We would be honored to have you participate in this round and we are confident that your investment will generate strong returns. Please let me know a date and time that works for you, and I’ll make sure to schedule it. Thank you for your time and consideration. Regards, #Signature# |
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News and Updates Email
This email is used to keep the investor informed about your company or project. It should include information about any news or updates, such as new partnerships, product launches, or other developments.
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| Subject: #Company Name# News: #Update/News# |
| Dear #Investor Name#, I hope this email finds you well. I am writing to share some exciting news with you about #Company Name#. We wanted to keep you informed of our progress and update you on the latest developments. As a reminder, #Company Name# is a #company description, e.g. technology startup# that is focused on #solving problem/providing service#. Our unique value proposition is #explain unique value proposition#. We have already #achieved milestones/validation#. •Our recent update/news is #update/news#. •This has resulted in #specific outcome#. •We are also currently working on #future developments#. We would love the opportunity to schedule a call or meeting to discuss our progress and answer any questions you may have. Please let me know a date and time that works for you, and I’ll make sure to schedule it. Thank you for your time and consideration. Regards, #Signature# |
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Thank you email template
In this thank you investors email template, the main goal is to thank the investor for their time and interest, even if the investment request has been declined. It should be brief and to the point, and should include a call to action, such as asking the investor to keep in touch or to schedule a meeting to discuss further.
This email should be used to maintain a good relationship with the investor, even if the investment request has not been successful.
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| Subject: Thank you for your time: #Company Name# |
| Dear #Investor Name#, I wanted to take a moment to thank you for taking the time to consider #Company Name# as a potential investment opportunity. We understand that you have many options to choose from and we appreciate your consideration. Even though we may not have been the right fit this time, we would love to keep in touch and update you on our progress. We believe that our solution has the potential to benefit your portfolio companies and we would be happy to schedule a call in the future to discuss any potential opportunities. Please let us know if you have any questions or feedback. Thank you for your time and consideration. Regards, #Signature# |
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Why do you need SafeMailer to send your cold emails?
When you are raising funds, chances are you’ll have to send cold email to hundreds of investors. But when you send hundreds of cold emails to investors with a bulk emailing software, there is a good chance those emails will land in ‘SPAM’ or ‘Promotions’ folders.
But your emails can easily reach inbox if it looks like they are being manually send. SafeMailer’s ‘Cold Email Automation’ app is a smart solution that mimics the email sending pattern of a human.
This best free cold email software is ideal for sending cold email to investor where you send tens to hundreds of emails in a day. It will help you build up and maintain a healthy sender reputation, so that your emails are well received by your customers. And as this app is budget friendly, it becomes a perfect substitute for apps like Yesware, Outreach.io or GMass.
Conclusion
Writing a cold investors email can be a daunting task, but with the right approach and templates, it can be made much simpler. By following the tips outlined in this blog post, you can increase your chances of getting a response from an investor and ultimately securing the funding you need for your business. Remember to be clear, concise, and confident in your messaging, and to always provide value in your email. Good luck!
FAQs
Q. What key elements should be included in a cold email to an investor?
A: Include a compelling subject line, a concise introduction, a clear value proposition, details about your business, your ask or proposal, and a strong closing.
Q. How do I personalize a cold email to make it stand out?
A: Research the investor’s background and mention specific reasons why you believe they would be interested in your venture. Personalization shows that you’ve done your homework.
Q. Should I attach a business plan or pitch deck to the cold email?
A: It’s often better to provide a brief overview in the email and include a link to your business plan or pitch deck. Keep the initial email concise and focused on generating interest.
Q. What is the recommended length for a cold email to an investor?
A: Aim for brevity. Keep your cold email between 150-250 words. Investors are often busy, so a concise message is more likely to be read.
Q. How should I follow up after sending a cold email?
A: Wait 7-10 days before sending a polite and concise follow-up email. Reference your initial message, express continued interest, and offer any additional information they may need.
Q. Is it okay to follow investors on social media before sending a cold email?
A: Yes, but do so in a professional and non-intrusive manner. Following an investor on platforms like LinkedIn can provide insights and help establish a connection before reaching out via email.
Q. What should I do if I don’t receive a response to my cold email?
A: Persistence is key. Send a polite follow-up, and if there’s still no response, consider reaching out to other investors. Don’t be discouraged; investors receive numerous emails, and it may take time to get noticed.