Are you tired of sending out countless cold emails and getting nothing in return? Trust us, we’ve been there. But don’t lose hope just yet – with the right approach, cold email can be a powerful tool for growing your marketing agency.
In this blog post, we’ll be sharing some of our top tips and best practices along with our best templates for crafting a cold email that actually gets results. From personalized subject lines to clear calls to action, we’ve got you covered.
So if you’re ready to up the cold email game of your marketing agency and start landing some new clients, stick around. Who knows, maybe our advice will be the game-changer you’ve been waiting for.
Table of content
1. Benefits of using cold emails for digital marketing agencies
2. Cold email best practices
3. Cold email template for marketing agency
3.1 Email template for digital marketing service provider
3.2 Email template for SEO service provider
3.3 Email template for graphic design service provider
3.4 Email template for a social media marketing service provider
3.5 Email template for a content marketing service provider
3.6 Email template for video marketing service provider
3.7 Email template for bulk SMS service provider
3.8 One to one meeting request email sample
3.9 Schedule a meeting email template
3.10 Email template for brand collaboration
3.11 Sample email for sending quotation to client
3.12 Request for information email template
4. Conclusion
Benefits of using cold emails for a marketing agency
- Cost-effective: Cold emails are a cost-effective way for marketing agencies to reach out to potential clients, as they don’t require any special tools or resources beyond a computer and an internet connection.
- Measurable results: Cold emails can be easily tracked and measured. This allows marketing agencies to see how well they are performing and make adjustments as needed.
- Builds brand awareness: Cold emails can help you build awareness of your marketing agency’s brand and enhance its visibility in the marketplace.
- Targeted outreach: Cold emails allow your marketing agency to target specific individuals or businesses that you think would be a good fit for your services.
- Opportunities for up-selling: Cold emails can provide opportunities for up-selling, as marketing agencies can introduce new products or services to existing clients.
Cold email best practices
There are some best practices to keep in mind when writing cold emails:
Start with an intriguing subject line:
The subject line is the first thing your recipient will see, so it’s important to make it catchy and relevant. A good subject line should be concise (preferably fewer than 50 characters) and clearly communicate the purpose of the email.
For example:
“Improve Your Online Presence with Our Digital Marketing Services.”
“Expert Digital Marketing for #Industry# Businesses.”
Personalize your email
Address the recipient by name, whenever possible. Include information that shows you’ve done your research on their company. This helps to build rapport and establish credibility.
For example:
“I noticed that your company recently expanded into #new market# and was wondering if you’re looking for ways to increase your online presence in that region.”
Keep your email brief
Cold emails should be concise and to the point. You must avoid lengthy paragraphs and focus on the most important information.
The goal of a cold email is to get your recipient to take a specific action (such as scheduling a call or visiting your website), so make sure to clearly state what you’re asking for and why it’s worth their time.
Make a strong case
Explain why your marketing agency is the best fit for the recipient’s business, and provide examples of your past work and success stories. This will help you to establish credibility and demonstrate the value you can provide.
Include a call to action
End your email with a clear next step for the recipient to take, whether it’s scheduling a call or visiting your website. Make it easy for them to take action by providing a link or contact information.
Don’t forget to follow-up
If you don’t hear back after your initial email, consider following up with a brief email to re-engage the recipient. Be respectful of their time and make it clear why it’s worth their while to follow up with you.
For example:
“I just wanted to check in and see if you had any questions about our digital marketing services. We have a few case studies that may be of interest to you, and I’d be happy to schedule a call to discuss further.”
Cold email template for a marketing agency
Cold email template for a digital marketing service provider
This email template can be used as a “cold” email to introduce a digital marketing agency to a prospective client. The objective of the email is to generate interest in the agency’s services and schedule a call to discuss further.
The email should provide a brief overview of the services offered by the agency and explain how they can help the prospective client achieve their business goals.
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| Subject: Improve Your Online Presence with Our Digital Marketing Services |
| Hi #Prospective client#, I hope this email finds you well. My name is #Your Name# and I am the founder of #Your Company#, a digital marketing agency that helps businesses like yours increase their online presence and drive sales. I am reaching out because I believe we can help you achieve your business goals through our comprehensive range of digital marketing services, which include: 1. SEO: We will optimize your website and content to improve your search engine ranking and drive targeted traffic to your site. 2. Social media marketing: We will create and execute a social media strategy that will increase your online presence and engage your audience. 3. Content marketing: We will develop and distribute high-quality, engaging content that resonates with your audience and drives results. I would love the opportunity to discuss how our digital marketing services can benefit your business. Could we schedule a call at your convenience to discuss further? Thank you for considering my company. I look forward to speaking with you. Regards, #Signature# |
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Example of cold email for SEO service provider
This email template can be used by an SEO service provider to introduce their services to a potential client. The goal of the email is to generate interest in the agency’s services and schedule a call to discuss further.
The email should provide a brief overview of the services offered by the agency and explain how they can help the client improve their search engine ranking and drive targeted traffic to their website.
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| Subject: Maximize Your ROI with Our Proven SEO Strategies |
| Hi #Prospective client#, Are you struggling to get your website to rank on the first page of Google? As a SEO service provider, I specialize in helping businesses improve their search engine rankings and increase organic traffic to their websites. I have helped numerous businesses improve their search engine rankings and drive more targeted traffic to their websites. My services include: 1. On-page optimization 2. Off-page optimization 3. Keyword research 4. Content creation and optimization 5. Technical SEO audits 6. Link building I would love the opportunity to discuss how my SEO services can help your business. Please let me know if you are interested in a free consultation to learn more about my approach and how I can help you achieve your online marketing goals. Regards, #Signature# |
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Example of cold email for graphic design service provider
This email template can be used by a graphic design service provider to introduce their services to a potential client. The goal of the email is to generate interest in the agency’s services and schedule a call to discuss further.
The email should provide a brief overview of the services offered by the agency and explain how they can help the client create eye-catching designs that will make their brand stand out.
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| Subject: Create Eye-Catching Designs that Reflect Your Brand |
| Hi #Prospective client#, I hope this email finds you well. I am reaching out to introduce myself and my graphic design services. My name is #Your Name# and I am the owner of #Your Company#. We specialize in providing high-quality graphic design solutions to businesses like yours. Our team of talented designers can help bring your vision to life with eye-catching designs that will make your brand stand out. Whether you need a new logo, website graphics, marketing materials, or anything in between, we have the skills and experience to deliver results that exceed your expectations. I would love the opportunity to discuss your design needs in more detail and see how we can help. Could we schedule a call at your convenience to discuss further? Thank you for considering my services. I look forward to speaking with you. Regards, #Signature# |
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Email template for a social media marketing service provider
The motive of this email is to generate interest in the agency’s services and schedule a call to discuss further. The email should provide a brief overview of the services offered by the agency and explain how they can help the client create and execute a social media marketing strategy that will increase their online presence and drive sales.
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| Subject: Generate More Leads and Sales with Our Expert Social Media Marketing |
| Hi #Prospective client#, I am reaching out to introduce myself and my social media marketing services. My company, #Your Company#, specializes in helping businesses like yours increase their online presence and drive sales through social media marketing. Our team of experts can create and execute a customized strategy that will engage your audience and achieve your business goals. We offer a range of services, including social media account setup and optimization, content creation and curation, and advertising. I would love the opportunity to discuss your social media marketing needs in more detail. Could we schedule a call at your convenience to talk further? Thank you for considering my services. Regards, #Signature# |
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Email template for a content marketing service provider
The goal of the email is to generate interest in the agency’s services and schedule a call to discuss further. The email should provide a brief overview of the services offered by the agency and explain how they can help the client create and distribute high-quality, engaging content that drives results.
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| Subject: Boost Your Search Engine Ranking and Online Visibility with Our Quality Content |
| Hi #Prospective client#, I hope this email finds you well. My name is #Your Name# and I am the fonder of #Your Company#. We specialize in providing content marketing solutions to businesses like yours. Our team of experienced writers and strategists can help you create and distribute high-quality, engaging content that resonates with your audience and drives results. Here are a few examples of what we can do for you: 1. Blog management: Research, write, and publish blog posts that inform and entertain your audience, while also improving your search engine ranking. 2. Social media content: Create and curate social media posts that engage your followers and drive traffic to your website. 3. Email marketing: Develop and send newsletters and promotional emails that nurture leads and drive sales. I would love to discuss how our content marketing services can benefit your business. Could we schedule a call at your convenience to discuss further? I look forward to speaking with you. Regards, #Signature# |
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Example of cold email for video marketing service provider
The goal of the email is to generate interest in the agency’s services and schedule a call to discuss further.
The email should provide a brief overview of the services offered by the agency and explain how they can help the client create a video that is of high quality and also engages with their audience to achieve their business goals.
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| Subject: Don’t Miss Out on the Power of Video Marketing |
| Hi #Prospective client#, I hope this email finds you well. I’m reaching out to introduce myself and my video marketing services. My company, #Your Company#, specializes in helping businesses like yours increase their online presence and drive sales through video marketing. Video marketing is a powerful tool that can engage your audience and achieve your business goals. Our team of experienced videographers and marketers can create and distribute high-quality videos that resonate with your target audience. I would love the opportunity to discuss your video marketing needs in more detail. Could we schedule a call at your convenience to talk further? Thank you for considering my services. Regards, #Signature# |
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Email template for the bulk SMS service provider
The main aim of the email is to generate interest in the agency’s services and schedule a call to discuss further. The email should provide a brief overview of the services offered by the agency and explain how they can help the client send bulk SMS messages to their audience in a quick and effective manner.
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| Subject: Get Your Message Across Fast with Our Bulk SMS Services |
| Hi #Prospective client#, I hope you are doing well. Myself #Your name# and I’m reaching out to introduce my bulk SMS services. My company, #Your Company#, can help you reach your target audience and deliver important information or promotions through SMS. Bulk SMS is a fast and efficient way to communicate with your customers or prospects. We can assist you in sending bulk SMS messages in a matter of minutes. I would love the opportunity to discuss your bulk SMS needs in more detail. Could we schedule a call at your convenience to talk further? Looking forward to connect with you. Regards, #Signature# |
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One to one meeting request email sample
The purpose of the email is to request a one-on-one meeting with the recipient to discuss exciting marketing ideas and seek their valuable input. The sender values their contributions and is eager to collaborate for marketing success. The email aims to schedule a convenient time for the meeting, either in person or via video call.
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| Subject: Let’s Connect! One-on-One Meeting Request |
| Hi #Prospective client#, I’d love to chat with you about some exciting marketing ideas. Can we schedule a quick one-on-one meeting? Your insights are valuable to me, and I’m eager to collaborate. Purpose: Discuss marketing trends, campaigns, challenges, and action plans. Duration: #Estimated duration# Please share your preferred time slots. Looking Forward to meeting you soon! Regards, #Signature# |
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Schedule a meeting email template
The aim of this email is to actively request a meeting with the recipient to discuss exciting marketing ideas, brainstorm campaigns, review performance, and explore growth opportunities together. The sender wants to actively collaborate and hear the recipient’s thoughts to achieve marketing success.
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| Subject: Let’s Set a Date for Our Marketing Chat! |
| Hi #Prospective client#, Hope you’re doing great! I’ve got some fantastic marketing ideas, and I can’t wait to chat with you about them! Let’s brainstorm cool campaigns, review our performance, and explore growth opportunities together. Could you let me know your best time slots? I’ll flex my schedule to match yours! Can’t wait to catch up and hear your thoughts! Just drop me your availability, and we’ll lock in a date for our meeting. Regards, #Signature# |
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Email template for brand collaboration
The email gives an idea about how to email a brand for collaboration. The aim of this email is to actively inquire about the possibility of collaborating with the recipient’s brand. The email seeks to set up a call or meeting to discuss potential collaboration ideas and express excitement about the opportunity.
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| Subject:Important: Collaboration Inquiry – Exciting Partnership Opportunity! |
| Hi #Prospective client#, I hope this email finds you well. My name is #Your Name#, and I am the Marketing Manager at #Your Company Name#. I am reaching out to explore the possibility of collaborating with your esteemed brand. We have been following your incredible work and are impressed by your brand’s vision and values. We believe that a collaboration between our two companies would be a powerful and mutually beneficial partnership. If you’re interested in exploring this opportunity further, I’d love to set up a call or meeting to discuss the details. Please let me know your availability, and we can schedule a convenient time. Please feel free to reach out to me at #Your Contact Number# or reply to this email. Let’s make this collaboration a reality! Looking forward to hearing from you soon. Regards, #Signature# |
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Sample email for sending quotation to client
The email serves as a formal communication to showcase the pricing, quantities, and descriptions of the products or services being offered. The goal is to give the client a clear understanding of the financial investment required for the project or purchase.
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| Subject:Important: Collaboration Inquiry – Exciting Partnership Opportunity! |
| Hi #Prospective client#, Excited to share our tailored marketing plan for #Client’s Company Name#. Our comprehensive strategy includes digital marketing, content, website enhancement, email campaigns, and analytics. Total investment: #Total Amount#. Let’s discuss how this plan can elevate your brand. Looking forward to your response. Regards, #Signature# |
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Request for information email template
The motive of this email is to request the information needed by expressing appreciation for the recipient’s potential contribution and assuring them that any information provided will be treated with confidentiality and used solely for the stated purposes.
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| Subject:Important: Collaboration Inquiry – Exciting Partnership Opportunity! |
| Hi #Prospective client#, Hope you’re well. We are planning a #briefly mention the purpose, e.g., project, research# and would greatly appreciate your expertise. Could you kindly provide us with the following information: #Information Request# Your assistance is highly valued, and any data you can share will be treated with confidentiality. Please respond at your earliest convenience. Regards, #Signature# |
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Conclusion
Cold emailing can be an effective way for marketing agencies to reach out to potential clients and generate new business. However, it is important to follow best practices when crafting your cold emails, such as personalizing the message, including a CTA, and respecting the recipient’s time and attention.
Why you should use SafeMailer to send your cold emails?
Spam filters have become smarter. They can detect patterns of automated bulk emails. When you send hundreds of survey emails with bulk emailing software, there is a good chance those emails will land in ‘SPAM’ or ‘Promotions’ folders. SafeMailer’s ‘Cold Email Automation’ app is a smart solution that mimics the email sending pattern of a human.
Cold email automation workflows send your marketing agency emails in a staggered manner instead of sending all of them at once. This ‘human-like’ email-sending behavior helps you avoid the spam filters.
SafeMailer can boost the email deliverability and opening rate for your survey email campaigns by 300-600%! This best free cold email software is ideal for marketing agency email campaigns where you send tens to hundreds of emails in a day. It will help you build up and maintain a healthy sender reputation, so that your emails are well received by your customers.