If you use it correctly, emails is still a very powerful outreach tool, especially when you are reaching out to strangers – in other words writing a cold email. People can get easily annoyed with cold calls and unsolicited connection … Read More
Author Archives: Girish Gilda
Best practices and tips for cold email marketing
Cold emailing is the most effective and inexpensive channel to generate new leads. But when you send cold emails on a large scale, there are a few potential pitfalls. If you use bulk email marketing tools (such as Mailchimp) to … Read More
7 Email Deliverability Best Practices To Follow
Email marketing has been around forever, and only for the best. It’s the most direct, cheap and effective way of connecting with your leads, nurturing them, and turning them into loyal customers, consistently outdoing all other marketing channels. But a … Read More
How To Test Email Deliverability?
Email marketing continues to be a critical component of any successful marketing strategy. Hence, ensuring that your emails reach the intended recipients’ inboxes has become more challenging than ever. Also, with ever-evolving spam filters, changing email client settings, and stricter … Read More