Author Archives: Girish Gilda

10 Best practices for cold email subject lines

Among the various marketing strategies, email marketing remains one of the most classical yet effective methods of reaching prospects, promoting your brand, and building relationships. You can have the best email campaign in the world, but it will be useless … Read More

How to write a follow up email

If writing a follow-up email makes you feel a little anxious, you’re not alone in this. Our instincts tell us that if someone hasn’t replied to our first email, chances are they’re not interested. Fortunately in this case, our instincts … Read More

A/B testing emails

A/B testing your emails is the most effective way to regularly produce engaging content, increase conversions, sales and profits. Let’s look at why and how. Each email that you are sending out in your email marketing campaign comes at an … Read More

when you should send follow up emails

When to send a follow-up email?

Timing is everything. I’m sure you’ve heard this many times. Timing is the most important factor when sending a follow-up email. It can decide if your message receives a positive response or ends up in the trash. The key to … Read More

5 Effective tips for email management

Email is an extremely useful communication tool in business. Less intrusive than a phone call, email is convenient and fast. Therefore we listed down some tips to help you with email management. Email empowers entrepreneurs to run their businesses from just about … Read More

How to get email responses

Cold emails are widely used in many different kinds of campaigns. But this widespread use of email channel also creates a lot of noise. How do you stand out from the noise and get more email responses? Through the fire … Read More

Best ways to use images in email marketing

One of the best practices in writing cold emails is to keep them short and direct. So what to do when we have a lot of information to communicate? That’s where images can be very valuable in email marketing. Instead … Read More

Cold email templates for B2B sales

Cold emails can be very useful for B2B sales and lead generation if you write them properly. However, writing a new email from scratch for each new lead will be overwhelming. That’s why most salespeople use email templates for quickly … Read More

Follow up email templates

Follow up is important part of any sales process and there are many things to consider for proper follow up with your leads – such as correctly timing your follow up email, following up enough times etc. A readily available … Read More

Welcome Email Sequence Templates for SaaS

Most SaaS (Software as a Service) businesses are online subscription-based businesses. Users pay for monthly or yearly subscriptions when they find your SaaS platform valuable. Therefore the success of any SaaS business is heavily going to depend on user engagement. … Read More