Author Archives: Girish Gilda

email personalization helps you improve your engagement rate

Effectively using email marketing for small business

We have all witnessed the rise of social media in recent years. It has definitely opened up new avenues for marketing your products and services. But, with everyone running after twitter and facebook, that space is also becoming crowded and … Read More

Create Email Automation With Gmail and Google Drive

Table of content1. Why and how to automate emails?2. Email automation with Gmail and Google Drive3. Using SafeMailer to combine Gmail and Google Drive4. Steps to automate cold sales emails5. Other cases of email automation?6. FAQs regarding email automation Gmail … Read More

How to write a good cold email that gets attention

Email is still a strong and valuable channel for marketing and sales. This is especially true for B2B marketing and sales. But over the years, it has become increasingly harder to get someone’s attention by a simple cold email. This … Read More

Easily create email marketing templates for Gmail

Gmail is one of the most popular email clients. A large number of marketers use either a free Gmail account or a paid G Suite account for sending their email campaigns. Gmail is also very fast, and smooth and has … Read More

Benefits of using Gmail for cold email marketing

Cold email marketing refers to sending cold emails to prospective customers at scale. Let’s look at some good practices for cold email marketing and why Gmail is well suited for the job. If you use traditional email marketing tools like … Read More

Avoid these spam trigger words in email, to reach inbox

Spam filters check your emails for words which indicate possible spam content, e.g. “free offer”. Avoid these spam trigger words in email marketing to avoid spam filters. You marketing email has to cross many hurdles before it can safely land … Read More

What is cold email marketing & how it’s different from regular email marketing?

The phrase “cold email marketing” is actually pretty self explanatory. It is email marketing where you send cold emails to people who have never heard from you before. Cold sales emails You usually send cold emails to new prospects who … Read More

How many cold emails can I send per day?

How many cold emails per day? This is a very common question if you are just getting started with cold email outreach. You would want to know how many cold emails can be safely sent in a day, without triggering … Read More

Recycle your mailing list to re engage email subscribers

Email marketing is one of the most cost effective channels for outreach. But because it is so inexpensive, almost every digital marketer dabbles with email marketing. Eventually that creates a lot of noise, making it harder for any email marketer … Read More

How to warm up an email account and domain

We all know that sending cold emails is still one of the most efficient ways to acquire B2B customers. Yet, according to ReturnPath, 21% of opt-in emails never even reach the INBOX folders of your recipients. When you send a … Read More