Cold Email Templates For Sales & Best Practices

It is extremely difficult to create an effective sample sales pitch email. Writing an email that gets results takes a lot of practice. When you need to send high-quality emails to multiple recipients, sales pitch email templates can save you a significant amount of time. To assist you, we have compiled a list of the best cold email templates for sales, subject lines, and best practices.

If the prospect doesn’t open your email, the deal is over even before it begins. That’s why you must be both interesting and convincing in order to hold the attention of your audience.

According to one study, only 30% of emails are opened across all industries. This emphasizes the importance of crafting a compelling, actionable message that entices a response or click.

Now that you understand the importance of writing an effective sales pitch email, we have attempted to make your job easier by compiling the best sales cold email templates below. But first, let’s go over some of the best practices to follow when writing a sales pitch email.

Table of Content
1. Use of sales pitch email templates
2. What a sales pitch email should include
3. Best practices for sales pitch email
4. Engaging subject lines for sales pitch emails
5. Best email template for sales pitch
5.1 Sales pitch to recently funded startup
5.2 To build rapport / invite for an event
5.3 To offer growth possibility
5.4 Sales pitch email for researched outreach
5.5 To send after a meetup
5.6 Email for inbound leads
5.7 To share customer success story/ case study
5.8 Looking for the best person to contact
6. Why you should use cold email automation to run your sales pitch campaign

These sales pitch email templates can be used in almost any situation, including:

• Cold sales pitch to businesses or individuals you have not met.
• As a referral to someone you have met through a mutual contact.
• For contacting someone you’ve identified as a potential customer.
• Followup introduction to someone you have recently met.

What should a cold sales email include:

1. Attention getting subject line 
2. A greeting
3. Your name and the name of the organisation you work for
4. What does your organisation do?
5. The prospect’s potential pain point and how you intend to assist them.
6. The product or service that you offer 
7. Purpose of the email
8. Any affiliation, licences, partnership worth mentioning [optional]
9. Signature 

Best practices for sales pitch email

1. Write an engaging subject line

With an intriguing subject line, you can persuade your recipient to open your email. It is critical to pique their interest! In contrast to a message from someone whose name they recognise, there’s no guarantee they’ll read yours unless it catches their attention.

2. Personalize your greetings

Even if it’s only one word, the greeting you choose matters. If you’re emailing someone in a conservative industry, such as finance or government, use “Dear,” while in a more relaxed industry, such as tech, media, travel, or fashion, use “Hi,” “Hello,” or even “Hey.” Also, when greeting them, we recommend using their first name.

3. Keep it short and simple

According to a survey, you only have 8 seconds to capture someone’s attention. So, your chances of receiving a response will be harmed if your email is too long. The best way to get people to read your email is to start with benefits.

4. Appealing first line

Make the first line simple and interesting. You can make it casual by tailoring your opening line to the reader, or you can use it to introduce yourself or your company.

5. Explain the purpose of reaching out

It’s time to connect the dots after you’ve complimented them and introduced yourself. Be clear and concise about who you are and why you are reaching out to them. Additionally, explain how you can assist them in resolving any problems in their business.

6. Provide a Call To Action

Now that you’ve stated your identity and the purpose of the email, it’s time to be specific and include a clear call to action. If you want to meet them, for example, include a link to your meeting scheduling tool where they can quickly schedule a meeting or simply provide a link to your service/product.

7. Don’t forget to follow up

If the CTA is the most important aspect of your pitch, the follow-up may be the second most important aspect. According to one study, following up within 24 hours increases your chances of having a meaningful conversation with a decision-maker by about seven times.

Engaging cold email subject lines for sales pitch emails

1. About [a situation] at [prospect’s company]
2. Quick question about [prospect’s company]
3. X tips/ideas for [pain point]
4. Hi, [name]. Here’s what we think about [pain point]
5. Fix your [pain point] in [X] weeks
6. Hoping you can help.
7. Permission to bring you [X]% more [result]?
8. [Referral name] suggested we get in touch
9. Hey! Our [product/service] has your name all over it.
10. I have a follow-up offer that you will want to consider.
11. [Referral name] loves us & thought you might, too
12. Can I make your life 20% easier?
13. We can help!
14. Getting started with [product/service]
15. First steps to improving your [issue you’re helping with]

Best email template for sales pitch

Email template to connect with recently funded startup

Subject: Hey! Congratulations on your recent funding

Hey, #Name#. #Your Name# here from #Your Company#. We’d like to congratulate you on your recent funding round. What you are doing will surely have a significant impact on the #Industry#. #Your Company# is a leading service provider in #industry# I’m curious to see how you’ll use your new resources to achieve your goals even faster. Let’s schedule a call to discuss any potential synergies #Your Contact Information and Calendar Link#. Regards, #Signature#

To build rapport / invite for an event

Subject: Save the Date! #Event# in December

Hey #Name#, I’m #Your Name# from #Your Company#. I noticed you and I are both members of the #Common community/industry# on Facebook, and that you’ve recently opened a new office in #City/Place#. I was wondering if you’d be interested in attending our #Event# in #Month# now that you’re a/an #City# local and share similar ideologies on #Topic#. One of the keynote speakers is a world-renowned #Occupation#, writer and fellow #Member of any community#. The conference will begin on #Date# in #Place#. If you’re interested, should I send you a registration form? I’ll be happy to help in case of any inquiry. Best, #Signature#

To offer growth possibility

Subject: About #a situation# at #Prospect’s company#

Hey #Name#, This is #Sales Rep Name# with #Your Company#. I just took a quick look at your website and noticed that #Company# appears to be similar to many of the #Industry# clients we assist on a daily basis. I’m sure you’re already thinking about engagement metrics and ROI by acquisition source, but I’d love to get a sense of how you’re uncovering that data and share some insights we’ve learned along the way to better understand your business. If I’ve got the right person, can we connect in the next few days? If not, who would you suggest I contact? I eagerly await your response. Best, #Signature#

Sales pitch email for researched outreach

Subject: Permission to bring you [X]% more #result#?

Hey #Name#, I’m from #Your Company# and my name is #Your Name#. We’re a leading service provider of #your niche# in #location#. Here are some commonalities that #Your Company# and #Your Prospect Company# have in common. 1. #Commonality 1# 2. #Commonality 2# 3. #Commonality 3# Most importantly, we are committed to achieving results. Customers like #Your Customers# have seen an X% increase in new business as a result of using our product. Customers choose our sales technology to help them boost their sales. Let’s discuss how we can collaborate to give your customers the same experience that our customers have had since using #Your Product#. Please let me know when the best time is to connect. I would be delighted to demonstrate #Your product# to you. Best, #Signature#

To send after a meetup

Subject: Hey! Our #product/service# has your name all over it

Hey #Name#, #Your Name# here from #Your Company#. I got really excited after our last conversation and wanted to share some ideas I had for how #Your Prospect# could use #Your Product#. 1. #Idea 1# 2. #Idea 2# 3. #Idea3# 4. #Idea 4# The possibilities are truly limitless. I’d love to talk with you more about how other companies are using us, as well as how we can help #Prospect Company# foster future innovative ventures. What’s the best way for me to get 15 minutes on your calendar? Best, #Signature#

Email for inbound leads

Subject: Save the Date! #Event# in December

Hey #Name#, I noticed that you recently visited our #Page or Blog Post#. I just wanted to check in and make sure you found the resource you were looking for. I also thought you might be interested in the following additional resources: – #link to helpful resource# – #link to helpful resource# I also took a look at your company because I thought you might be interested in how your current performance compares to the industry benchmarks that we see on a regular basis. Would you like to talk tomorrow at #insert 2 times you’re available#? Best, #Signature#

To share customer success story/ case study

Subject: Save the Date! #Event# in December

Hey #Name#, #Customer Name#, one of our clients, was able to improve #metric# by #improvement number# percent. Is this something that piques your interest? Then you might be interested in reading some of our recent case studies about how we helped businesses like yours achieve their #goal#. Please let me know what you think or if you’d like to set up a phone call to discuss further. Best, #Signature#

Looking for the best person to contact

Subject: Save the Date! #Event# in December

Hi #Name#, I’m #Your Name#, and I’m the sales manager at #Your Company Name#. We recently released a new version of our product. #Include your Pitch#. Based on your LinkedIn profile it appears you are the person to get in touch with to assist me finding the right person to talk about #Problem that your service/product can solve#. I’d like to speak with someone from #Company Name# who is in charge of the #decision required to purchase your services#. Could you direct me to the right person for this? Looking forward to your response. Thank you in advance. Best, #Signature#

Why you should use cold email automation to run your sales pitch campaign

Spam filters have become advanced. They can detect automated bulk email patterns. When you use bulk emailing software to send hundreds of sales cold emails, there’s a good chance those emails will end up in the ‘SPAM’ or ‘Promotions’ folders. SafeMailer’s  ‘Cold Email Automation’ app is a clever solution that mimics a human’s email sending pattern.

Cold email automation workflows send your sales emails in a staggered manner rather than sending all at once. This ‘human-like’ email sending behaviour assists you in avoiding spam filters.

Hence, SafeMailer can enhance the deliverability and open rate of your sales email campaigns by 300-600%! This free cold email software is ideal for sales email campaigns involving the sending of tens to hundreds of emails per day. Moreover, it will assist you in developing and maintaining a positive sender reputation, ensuring that your emails are well received by your customers.