Many people get confused between email marketing and email newsletters.
Why won’t they? After all, email newsletters are often the primary focus while planning an email marketing strategy.
However, it is crucial to understand that email newsletters are just a part of the broader email marketing program.
Hence, in this post, we will comprehend the difference between email marketing vs newsletters to help you plan and execute successful campaigns.
But before diving into that let’s understand both these terms individually/
What is an email newsletter?
Email newsletters are periodic emails that typically comprise informative content and follow a set structure and schedule, intended for distribution to your entire email list.
Campaign Monitor states that in B2B marketing, 31% of professionals consider email newsletters as the most effective method for cultivating potential customers.
They aim to establish a connection with subscribers by providing personal and relevant information, rather than pushing products. Basically, consistency and building a relationship with your email subscribers are the primary goals of sending newsletters.
You can feature relevant industry news, events, and a summary of the content such as blog posts or videos.
The frequency of newsletter distribution may vary from company to company, such as weekly, biweekly, or monthly.
What is email marketing?
On the other hand, email marketing involves sending emails to individuals who have already given consent to receive them.
This means you already have established a relationship with your recipients and are now sending emails with the aim of persuading them to take some form of action.
This may include downloading additional information or making a purchase of a product or service.
But which one is better for your business? Let’s explore this by understanding the key differences.
Email marketing vs newsletters
Though email mail marketing and newsletter share a lot of similarities, the notable differences in terms of major factors include:
1. Different objectives
Email marketing is primarily focused on generating sales, meaning that it is used to drive transactions.
The objective of an email marketing campaign is to educate potential customers about your business and the products or services you offer as solutions to their problems.
In contrast, email newsletters resemble traditional newspapers, which regularly distribute free content mixed with advertisements.
Similar to a newspaper, an email newsletter is a scheduled release that delivers news, updates, business information, useful tips, and other relevant content to subscribers.
2. Different approach
Email marketing is more focused on elaborate advertising such as presenting offers, vouchers, and discounts to the recipients.
It is typically carried out in a non-personal manner on behalf of a brand. It does not include personal opinions, firsthand accounts, or confidential information.
In comparison, newsletters aim to build a personal connection with the recipients, rather than solely focusing on generating sales.
They assist in creating a strong connection with your audience, which can help transform them into loyal fans and customers.
3. Different tone
The content of an email marketing message differs significantly from that of a newsletter. An email marketing message typically highlights the features and benefits of a product or service, its pricing, and may include special offers.
The call-to-action (CTA) in an email marketing message usually aims to persuade subscribers to make a purchase or, at the very least, encourage them to learn more about the product or service with the intention of purchasing it.
On the other hand, newsletters have a different approach. In fact, the term “newsletter” say ‘news’ loudly itself.
Through email newsletters, your audience receives current news and updates, making them essential communications that subscribers are more likely to read.
However, it is important to determine the type of news that should be included in your newsletters.
4. Different sending frequencies
Marketing emails are typically sent on a scheduled basis, depending on the release of a new product, service, or campaign.
In contrast, email newsletters are sent more frequently as they provide an effective way to keep customers updated with the latest news and updates about the company.
Conclusion: Email marketing vs newsletters: which one is better?
Though newsletters fall under the category of email marketing, the term “email marketing” generally refers to promotional emails, while newsletters are typically more personal, emotional, and informative.
Each type of email has its own benefits and plays a distinct role in a successful marketing campaign. It is important to strike the right balance between the two or follow to excel in email marketing.