Imagine if a few words could make your emails stand out and get more replies. That’s the magic of a good follow up emails subject line. It’s like the special ingredient that makes your message irresistible and memorable.

In this blog post, we’ll explore why follow-up email subject lines are so important and show you how to write ones that work like a charm. We’ll give you simple tips and examples to create subject lines that people can’t ignore.

The Importance of Follow-Up Email Subject Lines

Think of your email subject line as the first impression you make in the digital realm.

With inboxes flooded with plenty of messages, a well-crafted subject line acts as a magnet, drawing recipients toward your message.

According to industry research, 47% of the recipients open an email based on the subject line alone.

reasons for opening an email -47% of the recipients open an email based on the subject line alone

It’s the initial glimpse into the content of your email, a teaser that can pique curiosity and drive action.

If you’re still not convinced, remember that a compelling subject line is your ticket to standing out in the crowd and not getting lost in the shuffle.

Tips to Craft Outstanding Follow-Up Emails Subject Line

a. Keep it Short and Sweet

With so much information around, being brief helps. Aim for subject lines that are around 6 to 10 words.

Shorter lines not only fit within the limited display on mobile devices but also pack a punch, making an instant impact.

The ideal length of a subject line should be 36-50 characters according to ActiveCampaign.

ideal length of follow up email subject line

b. Convey Value

Make it crystal clear how opening your email will benefit the recipient. Whether it’s solving a problem, offering a valuable resource, or sharing insights, your subject line should convey the value they’ll gain.

c. Evoke Curiosity

Humans are naturally curious beings. Use this to your advantage by crafting subject lines that tease the content of your email without giving away the entire story. Pique curiosity and leave them wanting more.

d. Personalize

A personalized subject line can increase open rates by a whopping 30%!

Use your recipient’s name or reference to a previous interaction to show that your message isn’t just another generic piece of correspondence. Also, don’t forget to optimize the sender name.

personalized email subject line

e. Urgency and Action

Create a sense of urgency or FOMO (Fear of Missing Out) to drive action. Phrases like “Limited Time Offer” or “Last Chance” can encourage quicker responses.

6 Follow-Up Emails Subject Line Examples

1. Reconnecting with a Potential Client

After a promising initial conversation with a potential client, you want to reignite the connection and move toward collaboration.

Follow up emails subject Line examples:

  • “Re: Our Vision for #Company Name#’s Success”: You had discussed their aspirations; this subject line reminds them of the shared vision.
  • “Exploring New Avenues: Let’s Chat Again, #Recipient Name#!”: A friendly approach inviting them to explore potential business avenues together.
  • “Inspiring Ideas Await: Restarting Our Conversation”: Encourages them to remember the creative ideas discussed and motivates them to engage.
  • “Taking the Next Step: #Recipient Name#, Ready?”: Proposes moving forward, indicating your willingness to progress together.
  • “Unlocking Opportunities: A Follow-Up Worth Your Time”: Emphasizes that this follow-up holds valuable opportunities for both parties.

2. Chasing Up on a Job Application

You’ve submitted a job application and want to ensure your enthusiasm and suitability for the role are remembered.

Subject line follow up email examples:

  • “Eager to Join #Company Name#: Follow-Up on Application”: Expresses your eagerness to become part of the team.
  • “Ready to Contribute: Follow-Up on #Position# Application”: Highlights your readiness to make meaningful contributions.
  • “Your Talents Matter: Checking in on #Position# Application”: Conveys that you value your skills and believe they align with the job.
  • “From Applicant to #Company Name# Team Member? Let’s Discuss”: Initiates a conversation about transitioning from an applicant to a team member.
  • “Next Steps: #Position# Application Follow-Up”: Straightforwardly suggests moving forward with the application process.

3. Post-Networking Event Connection

You met someone at a networking event and want to cultivate the connection for potential collaboration or mutual benefits.

Follow up email subject line examples:

  • “Remember Me? Let’s Extend Our #Event Name# Discussion”: Refreshes their memory about your encounter and proposes an extension of your conversation.
  • “Continuing the Conversation: #Event Name# Acquaintance”: Indicates your desire to carry forward the initial dialogue.
  • “Networking Sparks: Following Up After #Event Name#”: Reminds them of the positive interactions at the event.
  • “Exploring Synergies: #Event Name# Conversation Follow-Up”: Hints at the potential synergies that could arise from your discussion.
  • “From #Event Name# to Collaboration: Our Next Move”: Strongly suggests the transition from a chance meeting to a purposeful collaboration.

4. Recovering an Abandoned Cart

A potential customer added items to their online shopping cart but didn’t complete the purchase. You want to nudge them to finalize the transaction.

Subject line follow up email examples:

  • “Don’t Miss Out: Your Items Await in the Cart”: Creates a sense of urgency by hinting at the possibility of missing out.
  • “Final Touches: Your Cart Items Still Need You”: Evokes a feeling of completeness and personal involvement.
  • “Complete Your Purchase: #Product Name# Misses You!”: Adds a touch of humor by personifying the product and its desire to be owned.
  • “Cart Wonders: Let’s Finish What You Started”: Encourages them to complete the journey they initiated by adding items to the cart.
  • “Your Shopping Bag Still Has Some Surprises!”: Teases the potential surprises within their cart, encouraging them to proceed.

Related: 50+ new arrivals email subject lines

5. Seeking Expert Insights for Blog Collaboration

Scenario: You’re reaching out to an industry expert for a potential collaboration on a blog post.

Subject for follow up email examples:

  • “Crafting Excellence: Join Us in a Blogging Adventure”: Invites them on a creative journey, highlighting the pursuit of excellence.
  • “Bridging Ideas: Collaborative Blogging Beckons!”: Suggests that collaborating will bridge their ideas with yours.
  • “Unleash Your Wisdom: Blog Collaboration Awaits”: Encourages them to share their expertise and knowledge.
  • “From Thoughts to Words: Let’s Write Together”: Conveys the transition from ideas to written content and emphasizes collaboration.
  • “Blog Brilliance: Exploring Co-Creation Possibilities”: Positions the collaboration as a way to create outstanding content together.

6. Meeting Follow-Up Email Subject Lines

You’ve just had a productive meeting and want to send a follow-up email to recap and continue the discussion.

Subject line follow up email examples:

  • “Recap and Action Items from Our Meeting”: Summarizes key points and outlines actionable steps discussed.
  • “Further Insights: Discussing Our Recent Meeting”: Hints at additional insights and topics explored during the meeting.
  • “Next Steps: Following Up on Our Productive Meeting”: Proposes moving forward with the plans discussed.
  • “Continuing the Conversation: Meeting Takeaways”: Signals your interest in carrying forward the ideas exchanged.
  • “Meeting Follow-Up: Implementing Our Agreed Strategies”: Suggests a focus on putting the agreed-upon strategies into action.


Writing effective subject lines doesn’t have to be complicated – it’s about making a connection with the person reading your email.

By using the ideas we’ve shared, you’ll turn ordinary emails into conversations that matter. Each subject line becomes an invitation to open your email and engage.

And here’s a bonus tip: try A/B testing your subject lines. This means sending two different subject lines to see which one gets a better response. You can use a cold email automation tool like SafeMailer to test different subject lines simultaneously.

With these strategies and examples, you’re all set to conquer your email inbox.

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