Sending cold emails in bulk can be a powerful strategy to expand your reach. However, it’s essential to do it the right way to avoid going into the spam.

Now you might wonder, how to send bulk cold emails without landing in the spam folder.

In this blog, we will cover the same. We will guide you through the steps you can follow to send cold emails in bulk to target a large audience. And also how cold automation tool helps you to send emails easily.

Guide on how to send bulk cold emails

1. Build Your Email List

  •  Define Your Target Audience: Start by clearly defining your target audience. Who are the people or companies you want to reach with your cold emails? Moreover, understanding your ideal recipients is crucial for the success of your email campaign.
  •  Use Online Resources: Utilize online platforms and resources to find potential leads. Social media networks like LinkedIn, professional networks, and industry-specific websites can be goldmines for identifying potential contacts.
  •  Create a Compelling Sign-up Form: Design an engaging sign-up form on your website or landing pages. Keep it simple, asking for essential information such as the user’s name and email address. Make the form visually appealing and easy to find on your website.
  • Host Webinars and Events: Webinars, workshops, and virtual events can be excellent opportunities to capture email addresses. Require attendees to register with their email addresses before participating. These events attract an engaged audience interested in your content.

2. Check Email Validity

  • Use Email Verification Tools: There are several email verification tools and services available that can help you verify the validity of your email addresses. These tools like Zerobounce, and Uplead typically check for syntax errors, domain validity, and whether the email addresses exist.
  • Syntax Check: Verify that each email address adheres to the correct syntax. Ensure there are no typos or errors, such as missing “@” symbols or extra spaces, which can cause delivery issues.
  • Domain Check: Check the domain part of the email address to ensure it corresponds to a valid and active domain. Some email verification tools can also identify disposable or temporary email domains, which are often used for spam or fraud.
  • Bounce Rate Reduction: By validating email addresses, you can significantly reduce bounce rates. Bounces occur when you send emails to non-existent or invalid addresses, negatively impacting your sender’s reputation.
  • Regular Maintenance: Email verification is not a one-time task. Make it a routine to periodically re-verify your email list to keep it up to date. People change jobs, companies rebrand, and email addresses become inactive, so ongoing maintenance is crucial.
  • Implement Double Opt-In: When building your email list, consider implementing a double opt-in process. This involves sending a confirmation email to new subscribers, and only adding them to your list after they confirm their subscription. Double opt-in ensures that your list consists of engaged and responsive recipients.

3. Use Cold Email Automation Software

Cold email automation software like SafeMailer can streamline the process and make your outreach more efficient. It distributes your emails sensibly, delivering them 1-2 minutes apart over several days, instead of flooding your recipients with 1000 emails at once. It resembles sending emails in the same manner as a real human. Which increases the email deliverability rate.

a) Personalizing Email Content

Personalization is key to catching the recipient’s attention. With the help of SafeMailer, you will able to personalize your emails. You will get automated tags to address them. Further, mention a specific detail relevant to their interests, or highlight how your product or service can solve their pain points. Personalized emails have a much higher chance of engagement.

b) Use Cold Email Templates

Save time by using readymade email templates given by SafeMailer. However, make sure to customize each template with the recipient’s name, company, and other relevant details. This ensures that your emails don’t come across as generic.

c) Scheduling and Automation 

SafeMailer will help in scheduling emails according to timezone, and days of the week and also allows you to send email sequences which help in email outreach.

Safemailer email scheduling and automation

1. Time Zone

Consider it for your recipients when scheduling your email sends. Sending emails at a time that aligns with your recipients’ work hours increases the likelihood of your emails being noticed and read. Likewise, avoid sending emails at odd hours that could inconvenience your recipients or risk getting buried in their inboxes.

2. Days of the Week

The choice of days in which you send your cold emails can significantly impact your open and response rates. Research suggests that Tuesday, Wednesday, and Thursday are often the most effective days for cold email outreach. These days are typically associated with higher open and engagement rates, as they fall in the middle of the workweek when people are more likely to check their professional emails.

3. Follow-ups

Follow-up emails are a crucial part of your bulk cold email strategy. Additionally, they provide you with a chance to re-engage with recipients who haven’t responded to your initial email. Furthermore, automation can help you set up a sequence of follow-up emails, each with different messaging and intervals. This automated approach ensures that you don’t miss opportunities and takes the burden off manually tracking responses and follow-ups.


Sending cold emails in bulk can be a highly effective way to connect with potential leads and drive business growth. So that now you know how to send bulk cold emails, you can ensure that your outreach is targeted, personalized, and automated for maximum efficiency.

Consider trying a cold automation tool like SafeMailer which will help in personalizing your emails, using well-crafted templates, and being mindful of timing and follow-ups can significantly boost your outreach efforts.

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