First impressions are always important. This is why it’s important to pay attention and put some effort into writing a great introductory email. To help you with this we have compiled the best email samples for business introduction, subject lines and best practices.

A business introduction email is a good way for organizations to present themselves and their product/services to their potential customers, investors, partners, distributors, or other individuals/businesses

Additionally, an Introductory email allows you to introduce yourself, explain your motive for initiating contact, and highlight what you can do or what the other person can gain from your proposal.

Table of content
1. What is a business introduction email?
2. Use of business introduction email samples
3. What a business introduction email should include
4. Best practices for business introduction email 
5. Business introduction email subject lines
6. Email samples for business introduction
6.1 Addressing any pain point of your cold lead
6.2 When a new product/service is launched
6.3 Followup to someone you met at an event
6.4 Cold business introduction
6.5 Connect through a mutual connection
6.6 New point of contact
7. Why you should use cold email automation to run your business introduction campaign

What is a business introduction email?

A business introduction email is a formal message sent by a person or company to start a conversation with another person or company. The core purpose is to extend introductions, explain the range of products, services, or concepts offered, and establish a preliminary point of engagement.

The goal of such emails is to make a new connection, make a good first impression, and maybe start working together in the future.

These email samples for business introduction can be used virtually for any situation, including:

  • Cold introduction to business or people whom you haven’t met.
  • As a referral to someone you have met through a mutual contact.
  • For getting a referral of some contact that you’ve identified as a prospect.
  • Follow up introduction to someone you have recently met.

What a business introduction email should include

A successful business introduction email should include the following elements

  1. Attention-getting subject line 
  2. A greeting
  3. Your name and the name of the organization you work for
  4. What does your organization do?
  5. The product/service that you offer 
  6. Motive of the email
  7. Any affiliation, license, partnership worth mentioning
  8. Signature 

    How to write an introduction email for business?

    The following are some best practices for writing a business introduction email.

    1. Write an engaging subject line

    Persuade your recipient to open your email with an engaging subject line. Piquing their curiosity is key; unlike a message from someone whose name they recognize, there’s no guarantee they’ll read yours unless it grabs their attention.

    2. Personalize your greetings

    Even if it’s just one word, the greeting you opt for makes a difference. If you’re emailing someone in a conservative industry, like finance or government, go with the traditional “Dear.” If you’re emailing someone in a more relaxed industry, such as tech, media, travel, or fashion, use “Hi,” “Hello,” or even “Hey.”. Also, we recommend you use their first name while greeting them.

    Easily personalize your emails with SafeMailer

    3. Use a soft-sell approach

    If you are sending a cold email, don’t sell your product or service as a marketer usually does with a cold call. A soft-sell approach that builds a relationship (before sales) always wins.

    4. Appealing the first line

    Make sure the first line is simple and engaging. You can make it informal and tailor your opening line to the reader or even use it to introduce yourself or your company.

    5. Explain the purpose of reaching out

    After you’ve complimented them and introduced yourself it’s time to connect the dots. Be clear and succinct of who you are and the purpose of reaching out. Explain how you can help them solve any pain point in their business.

    6. Provide a Call to Action

    Now that you’ve mentioned who you are and the purpose of the email, it’s time to be explicit and include a clear call to action. For example, if you want to meet them, include a link to your meeting scheduling tool where they can quickly schedule a meeting.

    7. Respect others time

    Show appreciation for the recipient’s time and send a follow-up email.

    Business introduction email subject lines

    1. Love what [business name] is doing—any time to chat?
    2. Hello [prospect’s name], I have learned so much from your work
    3. [insert name] recommended that I contact you
    4. We have [something common] in common
    5. Are you interested in [details here]?
    6. [Name], let’s collaborate!
    7. We have some great info about [subject matter]
    8. Hi, [Name]: I think you’ll find this interesting!
    9. Looking for a better way to [details here]? Let’s talk!
    10. Hi [Name], how can I help you with [insert problem]?
    11. Hey [Name]. I would love to hear your opinion on [Enter Topic]
    12. Hi [Name], let’s collaborate on this great project
    13. Please allow me to introduce [details here]

    Email samples for business introduction

    Email sample for business introduction when addressing any pain point of your cold lead.

    Subject: Hey #Name#, I think we can help you!
    Hi #Name#,

    I’m #Your name# from #Your company name#. We work with a lot of industry experts in #Your industry# who have shared with us some of the major problems like #List of problems#.

    Our team is working hard to address all these problems and solve them one by one.

    If you are experiencing the same problems, I’d love to show you how we used #Your product/service# to get #The results#.

    The results are extraordinary and it can help you #Expected results to be delivered#.

    So why don’t I walk you through our product/service? You can schedule a quick call using #Your calendar link#.


    Business introduction email sample for business when a new product/service is launched.

    Subject: Please allow me to introduce #details here#
    Hi #Name#,

    I’m #Your name# from #Your company name#. I’m reaching out to let you know about our newest launch of #product/service#.

    This #product/service# is developed with the help of industry experts and will help you solve #pain point#.

    As a #Your role# I’m always looking into sharing information about #Industry# and finding ways to assist your company with #Explain how you can solve a pain point#.

    Do let me know if this is something you would be interested in learning more about. You can schedule a call for a quick demo.#Calendar link#.


    Business introductory email examples to follow-up with someone you met at an event.

    Subject: Hey #Name#, let’s continue our conversation!
    Hi #Name#,

    It was pleasure meeting you at #Event#. I hope you enjoyed #Any specific activity# as much as I did.

    We had a great conversation about #Conversation topic# and would like to continue and see if we could #Objective of conversation – explore synergies, developing partnership,etc#.

    Like I said you before #something that you talked which adds value to recipients business#.

    Let me know if you are are available on #Day or date# for a quick call.

    Looking forward to learning more about you and your business.


    Cold business introduction email sample

    Subject: Looking for a better way to #details here#? Let’s talk!
    Hi #Name#,

    I’m #Your name# from #Your company#. I know that you’re busy, so I’ll keep it brief and simple.

    #Your company# specialises in #What you do#.

    Our product helps you to #How your product works#.

    Using it can help you in #Benefits of using the product#.

    Do let me know if this is something of your interest. We can connect over a call for a quick demo #Calendar link#.


    Email samples for business introduction to connecting through a mutual connection

    Subject: #Insert name# recommended that I contact you
    Hi #Name#,

    I’m #Your name# a #Friend/colleague# of #Name of mutual connection#. S/he gave me your contact information and mentioned that you are looking into #Reason why you are reaching out#.

    As a working professional in this field for last #No. of years#, I believe that I can guide you with few tools which can help you solve #Pain point#.

    I’ve worked with many businesses in #Industry# and most of them have got some exceptional results.

    Let me know when you are available for a quick call #Calendar link# to discuss further or we can meet over a coffee at my office #Office address link#


    Business introduction email sample for new point of contact

    Subject: Hi #Name#, how can I help you with #Insert problem#?
    Hi #Name#,

    I’m #Your name# and from now on I’ll be your point of contact here at #Company#.

    I’ve been working at #Company# since #year# and I’m familiar with every step of our core processes, so feel free to reach out in case you have any doubts.

    I can be of great assistance when it comes to creating #What value can you add?#.

    In case you face any issues you can easily schedule a meeting using #Calendar link#.

    Looking forward to connecting with you.


    Why you should use cold email automation to run your business introduction campaign?

    Spam filters have become smarter. They can detect patterns of automated bulk emails. When you send hundreds of introductory emails with a bulk emailing software, there is a good chance those emails will land in ‘SPAM’ or ‘Promotions’ folders. SafeMailer’s ‘Cold Email Automation’ app is a smart solution that mimics the email sending pattern of a human.

    Cold email automation workflows send your introduction emails in a staggered manner instead of sending all of them at once. This ‘human-like’ email-sending behavior helps you avoid the spam filters.

    SafeMailer can boost the email deliverability and opening rate for your introduction email campaigns by  300-600%!

    This free cold emailing software is ideal for introduction email campaigns where you send tens to hundreds of emails in a day. Here’s how you can use it.

    how to create a campaign in SafeMailer

    It will help you build up and maintain a healthy sender reputation, so that your emails are well received by your customers.


    Q: What should the subject line convey in a business intro email?
    The subject line of your business introduction email should be concise and attention-grabbing, providing a glimpse of the email’s purpose and relevance.

    Q: How should I address the recipient?
    Use a polite and personalized salutation, addressing the recipient by their name if possible.

    Q: What are the key elements of a business introduction email?
    Key elements include a brief introduction of yourself or your company, the purpose of the email, the value proposition you offer, and a call to action.

    Q: How can I make my email relevant to the recipient’s needs?
    Do your research on the recipient’s background and interests, and tailor your email’s content to show how your offerings align with their requirements.

    Q: What’s the ideal length for a business intro email?
    Keep it concise – around 150-250 words – focusing on the most important points.

    Q: How can I demonstrate value in the email?
    Highlight how your product, service, or idea can solve a problem or fulfill a need for the recipient.

    Q: Should I include attachments in the email?
    If relevant, yes. Attachments like brochures or catalogs can provide additional information about your offerings.

    Q: How can I encourage a response in the email?
    Ans: End with a clear call to action, such as requesting a meeting, visiting your website, or asking for their thoughts.

    Q: What tone should the email have?
    Ans: Make sure to maintain a professional, courteous, and friendly tone throughout the email.

    Q: Is it important to follow up after sending the introduction email?
    Ans: Yes, following up shows your genuine interest and commitment to establishing a connection.

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