Why and how to bypass spam filters

Online marketing and lead generation has been getting more and more expensive in recent years. Cold email marketing presents comparatively a much more inexpensive channel, if you know how to bypass the spam filters. The biggest problem with cold email … Read More

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How to avoid spam filters

Online marketing has been becoming more competitive and expensive over the recent years. So, how do you promote your business if you are a startup or a small business with limited marketing budget? Cold email marketing can be a very … Read More

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Why Is The Sender Score Important and How To Check It?

As per senderscore.org, the ‘sender score’ for any email account is a number between 0 and 100 that identifies your sender reputation and shows you how mailbox providers view your IP address. Different ISPs (Internet Service Providers) and email service providers … Read More

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how mail merge works to create personalized emails

When and why to use a mail merge tool

A mail merge tool is useful whenever you want to combine a standard email template with personal data of individual recipients. Let’s look at some use cases. Emails are still important Despite of social media platforms, email remains an important … Read More

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email personalization helps you improve your engagement rate

Effectively using email marketing for small business

We have all witnessed the rise of social media in recent years. It has definitely opened up new avenues for marketing your products and services. But, with everyone running after twitter and facebook, that space is also becoming crowded and … Read More

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Create Email Automation With Gmail and Google Drive

Table of content1. Why and how to automate emails?2. Email automation with Gmail and Google Drive3. Using SafeMailer to combine Gmail and Google Drive4. Steps to automate cold sales emails5. Other cases of email automation?6. FAQs regarding email automation Gmail … Read More

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How to write a good cold email that gets attention

Email is still a strong and valuable channel for marketing and sales. This is especially true for B2B marketing and sales. But over the years, it has become increasingly harder to get someone’s attention by a simple cold email. This … Read More

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Easily create email marketing templates for Gmail

Gmail is one of the most popular email clients. A large number of marketers use either a free Gmail account or a paid G Suite account for sending their email campaigns. Gmail is also very fast, and smooth and has … Read More

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Benefits of using Gmail for cold email marketing

Cold email marketing refers to sending cold emails to prospective customers at scale. Let’s look at some good practices for cold email marketing and why Gmail is well suited for the job. If you use traditional email marketing tools like … Read More

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Avoid these spam trigger words in email, to reach inbox

Spam filters check your emails for words which indicate possible spam content, e.g. “free offer”. Avoid these spam trigger words in email marketing to avoid spam filters. You marketing email has to cross many hurdles before it can safely land … Read More

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