Facrors that influence email marketing costs

Email marketing is one of the most cost-effective ways to generate leads as compared to other digital marketing channels.

If you are someone exploring how much does email marketing costs, this post is for you.

Here, we have covered all the factors that contribute to the cost of email marketing with their approximate price range.

So, let’s dive in.

factors that influence email marketing costs

1. Cost of Building an Email List

You can either buy or build it organically.

Cost of buying a list

In case, you decide to buy the list, the price will depend on the type of list you purchase. Here are two main types:

  • Consumer list: The price for a consumer list can range between $100 and $400 per thousand emails (CPM)
  • Business list: The price for a business list can range between $600 to $1000+ per thousand emails (CPM)

However, experts from SafeMailer do not recommend this practice.

Why? These lists are unreliable. They can never bring you good results.

Moreover, the chances of email marketing campaign failure with such lists increase to a great extent.

This will not only waste your money but also your efforts. Hence, it’s better to build it organically.

Cost of building an email list organically

It will cost you $0.

Just create lead magnets and utilize them in your social media content, blog posts, or pop-up forms.

For instance, you can use opt-in forms and pop-ups on your website to encourage visitors to subscribe to your email list.

So, to sum up we can conclude that an email list will cost you anything between $0 to $1000.

2. Cost Of Setting Up an Email Account

Until you decide to send emails manually, you will need to use a mailing service.

Using providers like Gmail and Outlook will definitely cost you nothing. However, if you want to set branded account like safemailer.app, the prices will vary based on the provider you choose.

The following are some cheapest email hosting providers that may fit your email marketing budget.

No.Cheapest ESPsPrice Range
1.NameCheap$0.91- $3.83/month for a 1-year plan
2.Hostinger$1.49-$2.99/month for a 1-year plan
3.GoDaddy$1.99-$8.99/month for a 1-year plan
4.Rackspace$2.99-$6.99/month per user
5.Hostgator$3.95-$7.25/month for a 1-year plan
6.Bluehost$4.95-$5.4/month for a 1-year plan

If you select any of these email hosting providers, you can expect to spend anything between $0.91-$18 per month.

3. Cost Of Writing an Email Copy

The cost of email copy depends on the quality of content, length of content, and the number of emails.

You either hire an email copywriter or outsource this task to a freelancer.

The marketer price for freelance email copywriters ranges from $35 to $2000. You can calculate your monthly budget depending on your needs.

However, in case you need a free service, software like ChatGPT can help you generate a decent email copy.

So, depending on your needs and requirements, you can expect to spend anything between $0 to $2000 for an email copy.

4. Cost Of Actually Running an Email Marketing Campaign

If the volume of your emails sent is too low, you can definitely do it manually or hire someone to do it.

But if you target sending more than hundreds of emails per month, it is a bad idea. Apart from being a tedious task, it even won’t be worth your time and money.

So, the best practice here would be utilizing cold email automation tools. Yeah, you will need to invest some amount, but the advantages are worth that amount.

Here, we have distributed the price range of utilizing cold email automation tools based on the volume of emails sent per month.

  • A few hundred emails: You can expect to spend around $0 to $50 for sending a few hundred emails. A cold email automation tool like SafeMailer allows you to send 500 emails per month absolutely free.
  • Thousands of emails: A mid-range cold email automation software charges anything between $50 to $200 for sending several thousand emails per month.
  • Tens of thousands of emails: You can expect to pay over $200-$1800 for sending such large volumes of emails.

So, to sum up you can expect to spend anywhere between $0-$1800+ per month for a cold email automation tool.

Here, we can conclude that the overall price for email marketing can range between $0.91 to $3,218 depending on your requirements and choices.

However, it is always not possible to do it by yourself. You can also choose to outsource your email marketing project to an agency. So, let’s explore those prices as well.

Cost of Outsourcing Email Marketing

The charges of a full-service email marketing agency are based on multiple factors like the company size, the email marketing software they use, the frequency of email marketing campaigns, and the quality of the design and copy.

Hence, approaching an agency usually proves to be very expensive.

Here, we have distributed the prices according to the structures that email marketing agencies use to charge:

Email marketing agencies' price structure


When compared to other digital marketing channels email marketing is the cheapest way you can utilize to generate leads.

We have covered all the factors and their price ranges in this post. We help it helps you calculate your budget depending on your need and choices.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>