Cold emailing can be an effective way to reach out to potential customers. But it can also be challenging to get these emails opened and read.

One key metric to measure the success of a cold email campaign is the open rate. It refers to the percentage of recipients who open the email.

Understanding typical open rates for cold emails can help you gauge the effectiveness of your campaigns. Thus, help you make adjustments as needed to improve your results.

In this post, we’ll explore the typical open rates for cold emails and also provide tips for improving your open rates as well. Let’s begin.

Open rates for cold emails: General stats

Understanding some general stats helps you set a benchmark for your campaign’s success. So, let’s begin by examining some broad cold emailing statistics.

cold email open rates stats

Data from Taskdrive states that:

  • A cold email outreach campaign is successful if it achieves an open rate of 25% or higher.
  • If the open rate is over 37%, then the campaign is considered to be very successful.

These benchmarks suggest that achieving a high open rate for cold emails can be challenging. But it is possible with effective strategies and careful planning.

Now, let’s shift our focus to some key statistics related to cold email subject lines. Understanding these metrics will not only help you craft more effective subject lines but also increase the likelihood of your emails being opened and read.

Why subject line matters for cold email open rates?

When it comes to cold emails, the subject line is often the first element that a recipient will see, and it plays a critical role in whether or not they choose to open the email.

why subject line matters for cold email open rates
  • Approximately 33% of recipients make a decision to open a cold email solely based on the subject line. This highlights the importance of crafting compelling subject lines that capture the reader’s attention and entice them to open the email.
  • According to research conducted by Yes Lifecycle Marketing, emails with personalized subject lines have a 50% higher open rate compared to those without personalization.
  • Including the name of the prospect’s company in the subject line of a cold email is a commonly used technique for personalizing the message. This approach increases the open rate of emails by 22%.
  • Cold email subject lines that pose a question can lead to a 21% increase in open rates. As asking a thought-provoking question in the subject line can pique the recipient’s curiosity. Thus encouraging them to open the email to find out the answer.
  • Including numbers in the cold email subject lines can result in a significant increase in open rates- with a boost of up to 113%.

Now that we’ve examined some important cold email open rate statistics, it’s time to delve into some tips for improving your cold email open rates.

Tips to increase open rates for cold emails

Here are some practical tips to increase the open rates of your cold email campaigns:

1. Craft compelling subject lines:

As we have seen, subject lines play a crucial role in determining whether or not your emails will be opened. To increase the chances of your emails being opened, create subject lines that are attention-grabbing, personalized, and relevant to the recipient’s needs and interests.

2. Use personalization:

Personalization is a powerful tool for increasing open rates. Use the recipient’s name, company name, or other relevant details to make the email more personal and engaging.

3. Keep it short and sweet:

People are often inundated with emails, so it’s important to keep your cold emails concise and to the point. Aim to keep your subject lines and email body brief and easy to read.

4. Experiment with different send times:

The timing of your cold email can also impact the open rates. Test different send times to see what works best for your target audience. Here a cold email automation tool like SafeMailer can help you.

5. Use a clear sender name:

Make sure that the sender’s name is recognizable and clear to the recipient. This can help to increase trust and encourage the recipient to open the email.

6. Segment your email list:

Segmenting your email list based on demographics or other criteria can help you to tailor your emails to the specific interests and needs of each group. This can lead to higher open rates and engagement.


After email deliverability, the second most important metric that decides the success of your cold email campaign is the open rate. Your campaign is bound to fail if you don’t work on your open rates.

We hope to have a good grasp of these statistics and strategies that will help you run your cold email marketing campaign successfully.

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