Best Email Sequence Software

You can generate leads through various resources such as social media, content marketing, or other channels.

But if you want to convert them into your customers, nurturing them is essential and you can do that with an email sequence campaign.

It will help you provide valuable information in a way that is both automated and personalized.

By crafting such a series of emails, you will be able to establish your brand as a credible source of information in the market whom customers can trust.

However, without proper tools, this task can be tedious. But don’t worry, we have covered the best email sequence software in this post that you can use to run successful campaigns.

So, let’s begin.

List of best email sequence software

1. MailChimp:

Mailchimp is an email marketing and automation platform that offers a wide range of features for businesses of all sizes.

Features: Drag-and-drop email builder, segmentation and personalization options, advanced analytics and reporting, integration with other tools and platforms

Pros:

• User-friendly interface
• Free plan available for up to 2,000 contacts
• Affordable pricing for paid plans
• Wide range of integrations

Cons:

• Limited automation options
• Some features only available on higher-tier plans
• Customer support can be slow to respond
• Can’t be used for cold outreach email sequence

Pricing: Free plan for up to 2,500 contacts. Paid essentials plan starts at $11/month for higher volumes.

Drip:

Drip is an email marketing and automation tool that specializes in e-commerce businesses.

Features: Advanced automation options, tag-based segmentation capabilities, e-commerce integration, customizable email templates

Pros:

• Powerful automation capabilities
• Integration with various platforms
• Robust e-commerce features
• User-friendly interface

Cons:

• Limited email design options
• Higher pricing compared to other email marketing software
• No free plan available

Pricing: Plan starts at $39/month for 1-2, 500 email contacts and unlimited email sends. They even offer a 14-day free trial period.

2. Campaign Monitor

Campaign Monitor is an email marketing and automation platform that provides customizable templates, automation workflows, and reporting features.

Features: Advanced automation capabilities, email sequences, segmentation, A/B testing, landing pages, integrations, personalized content

Pros:

• User-friendly interface
• Customizable email templates
• Comprehensive reporting and analytics
• Ability to create complex email sequences

Cons:

• High pricing for larger businesses,
• Limited automation capabilities compared to some other platforms

Pricing: paid plans start at $9/month for up to 2,500 emails and from $29/month for unlimited automated email sequences.

3. ActiveCampaign:

ActiveCampaign is an all-in-one marketing automation platform that offers email marketing, CRM, and sales automation features. It provides a drag-and-drop interface for creating email campaigns and automating sequences.

Features: Advanced automation options. segmentation and tagging capabilities, CRM integration, advanced analytics and reporting

Pros:

• Powerful automation capabilities
• Comprehensive reporting and analytics
• Robust integration options
• User-friendly interface

Cons:

• Higher pricing compared to other email marketing software
• Limited email design options
• No free plan available

Pricing: Lite plan starting at $9/month for up to 500 subscribers, Plus plan starting at $49/month for up to 1,000 subscribers, Professional plan starting at $129/month for up to 2,500 subscribers, and Enterprise plan starting at $229/month for up to 10,000 subscribers.

4. Gmass

GMass is a powerful email marketing and automation tool that allows users to send mass emails directly from their Gmail account.

Features: email sequences, personalization, campaign scheduling, reporting and analytics, mass email merge

Pros:

• Affordable pricing,
• Easy-to-use interface,
• Works within Gmail,
• Ability to create email sequences directly in Gmail

Cons:

• Limited customization options
• No A/B testing feature
• No dedicated support team

Pricing: Plans start at $29.99/month to send email sequences and follow-ups.

5. SafeMailer

SafeMailer is a drip email automation tool that is highly customiztomizable and allows you to tailor your sending pattern in a way that enhances your email deliverability. Thus, the success rate of your email sequence campaign.

Features: High degree of personalization, email tracking, integration with Google Sheets, Google Analytics, and Gmail

Pros:

• It is cheap as compared to other software.
• Can be used to create cold email sequences.
• You can schedule email sequences as per recipients’ time zone and desired time window.
• It helps you humanize your emails to maximize your email deliverability.
• You can create fully customized email workflows.

Cons:

• It requires google drive integration
• Not for newsletter email sequences

Pricing: It offer free plan for 100 recipients per month. The paid plan starts at $9 for sending unlimited number of emails from a single account.

Conclusion:

Using email sequence software can help you effectively create and automate your email sequence.

While tools like MailChimp help you create newsletters email sequence, you can use softeware like SafeMailer for cold email sequence outreach.

Choose one based on your needs and begin your lead nurturing journey.