In the increasingly competitive online marketing landscape, email marketing stands out as one of the most cost effective lead generation channels. But it only works if your emails are able avoid spam filters and reach inbox. You need to follow … Read More
Email Deliverability
What is a good cold email open rate?
Cold email has been the most popular, cost-effective sales tool since the rise of the internet. Cold emails are to thank for the success of outbound sales prospecting. As a result, a lot of salespeople conduct research on cold emails … Read More
Why and how to bypass spam filters
Online marketing and lead generation has been getting more and more expensive in recent years. Cold email marketing presents comparatively a much more inexpensive channel, if you know how to bypass the spam filters. The biggest problem with cold email … Read More
Why Is The Sender Score Important and How To Check It?
As per senderscore.org, the ‘sender score’ for any email account is a number between 0 and 100 that identifies your sender reputation and shows you how mailbox providers view your IP address. Different ISPs (Internet Service Providers) and email service providers … Read More
Avoid these spam trigger words in email, to reach inbox
Spam filters check your emails for words which indicate possible spam content, e.g. “free offer”. Avoid these spam trigger words in email marketing to avoid spam filters. You marketing email has to cross many hurdles before it can safely land … Read More
How many cold emails can I send per day?
How many cold emails per day? This is a very common question if you are just getting started with cold email outreach. You would want to know how many cold emails can be safely sent in a day, without triggering … Read More
How to warm up an email account and domain
We all know that sending cold emails is still one of the most efficient ways to acquire B2B customers. Yet, according to ReturnPath, 21% of opt-in emails never even reach the INBOX folders of your recipients. When you send a … Read More
A/B testing emails
A/B testing your emails is the most effective way to regularly produce engaging content, increase conversions, sales and profits. Let’s look at why and how. Each email that you are sending out in your email marketing campaign comes at an … Read More
Best practices and tips for cold email marketing
Cold emailing is the most effective and inexpensive channel to generate new leads. But when you send cold emails on a large scale, there are a few potential pitfalls. If you use bulk email marketing tools (such as Mailchimp) to … Read More
7 Email Deliverability Best Practices To Follow
Email marketing has been around forever, and only for the best. It’s the most direct, cheap and effective way of connecting with your leads, nurturing them, and turning them into loyal customers, consistently outdoing all other marketing channels. But a … Read More