If you are in the real estate business, most of your time would be spent outside of your office taking your customers to suitable properties. While your current clients should be given the highest priority and attention, it is also important to have a marketing funnel that will provide you with future clients.
Since you are probably too busy to do the marketing by yourself, you can use a little help – with marketing automation.
More specifically, automated email marketing can be used to engage with potential customers, periodically send them alerts about new properties and stay on their radar till they actually decide to look at a place.
You can use a combination of cold email marketing workflows and personalized email templates to build your own cold email real estate marketing engine.
In this post, we will look at customized email templates for real estate businesses. You can use these templates as a starting point to create your own email content for lead generation campaigns.
Table Of Contents
1. Email templates for real estate buyers
1.1 Lead generation email template – thinking of buying?
1.2 Send real estate listings on contact form submission
1.3 Marketing email to first time home buyer
1.4 Educational email for real estate buyers
1.5 Home buyer testimonial
2. Email templates for real estate sellers
2.1 Seller testimonial
2.2 Detailed process for selling a home
2.3 New listing notification
3. Follow up emails
3.1 New property listings
3.2 Event (showing) reminder
3.3 Special limited time offer
4. FAQs: Cold email real estate
Email templates for real estate buyers
Most of your cold emails will be sent reaching out to potential property buyers. Let’s look at some useful templates for this kind of outreach.
Lead generation email template – thinking of buying?
This is pretty much a cold email template to reach out to potential real estate buyers. But you should try to send it only to people who are likely to be interested in investing in a new home. Otherwise, emails ignored on large scale can damage your sender reputation. You can send it to people who visited your website, signed up for a newsletter etc.
|Subject: You don’t want to miss this window to invest|
With the key infrastructure projects – #Name a few infra projects in the city#, currently under progress, housing prices in #Name the key areas# are projected to grow by #Project Growth Percentage#% over the next decade.
So if you have been thinking of buying a home, now would be the best time.
Being from #Your locality of business# I have helped #Number of clients# families to find their dream home in the last year.
If you would like to explore current property listings, let me know.
Or feel free to call me on – #Your contact number#
Send real estate listings on contact form submission
When someone submits a contact form on your website and requests for real estate listings in a particular area, you can use this email template. Send them the listings that match their search criteria. But also send them a link to your calendar (for example, a calendly link), so that they can schedule a call or a showing.
|Subject: Finding your dream home|
Thanks for getting in touch and filling the form on our website.
We reviewed your details and I am glad to inform you, we have a number of properties matching your requirements.
#List of matching properties – with link to listings#
Having helped #Number of clients# families to find their dream home in the last year, I am very confident that together we will find your dream home very soon 🙂
To get started, let me know if anything from the list above caught your eye and when you would like to schedule a showing – #Link to your calendar#.
I will be sharing a few more listings in the coming days. Let me know if there’s anything else I can help with.
Marketing email to first-time home buyer
In the new lead is a first-time home buyer, it is a good idea to brief him about the usual process of searching for houses, preparing for financing, etc. By giving them a little more attention, you can put them at ease and gain their trust.
|Subject: We’ve got you covered|
First, congratulations that you have decided to buy your first home!
You must be excited. But I can imagine, the whole process can be daunting sometimes. That’s why I wanted to reach out and tell you we will be with you every step of the way.
To better prepare you for exploring the real estate market, I wanted to connect over a call and go over a few details of the process.
Can you please schedule a call at a convenient time? – #Link to your calendar#
Looking forward to connect.
Educational cold email for real estate buyers
Moreover, it is always a good idea to send some educational material once you start working with a buyer. It helps them to be better prepared for the whole process while projecting your image as a knowledgeable and helpful person.
|Subject: Everything you need to know about the home buying process|
|Hi #First Name#,|
The process of buying a house can be overwhelming sometimes. We are here to make it simpler for you 🙂
I am sending you a few useful links regarding getting your finances in order before making an investment –
In the coming days, I’ll be sending more such information about property assessment, inspections and current conditions in the real estate market.
Let me know if there’s anything else I can help with.
All the best,
Home buyer testimonial
However nothing is as effective in gaining a customer’s trust, as a testimonial from another happy customer. So make sure to record short video testimonials whenever you help close a deal.
In this email template, we don’t label the video as a ‘testimonial’. Instead, send it across as – another home buyer’s story that other buyers can learn from. So you can avoid appearing like your promoting your own business.
|Subject: #Name of the happy customer# found his dream home in #Area#|
|Hi #First Name#,|
#Customer’s first name# came to us a couple of months ago and I am happy that I was able to help him find his dream home in #Area#.
Being in a similar journey, I thought you might appreciate his experiences and learnings in the home buying process. Here’s a short video –
#Link to a short video testimonial#
Email templates for real estate sellers
To secure the supply side, you also need to regularly reach out to potential sellers. Let’s look at some useful email templates for reaching out to real estate sellers.
A testimonial from a happy seller is an effective way to establish some trust and authority, right in the beginning.
|Subject: #Happy customer name# sold his house in just #Number# days|
|Hi #First Name#,|
We met #Happy customer name# in #Month#. His was looking to sell his #Brief description of the house# located in #Area#. After listing his property on our platform, we were able to find him a buyer and close the deal in just #Number# days.
Here’s what he had to say about the whole experience –
#Link to a brief testimonial video#
We have very well established online presence and a wide reach on social media platforms. That helps a lot in reaching the right buyers for your property.
If whenever you are looking to sell off your house, we can promote your listings on our platform to find you excellent deals. Let me know when you’re ready.
New listing notification
When a new listing is created on your website, you can notify the seller about it. If you also offer any digital marketing or promotional services, you should highlight them in the same email.
|Subject: Your property listing was successfully posted|
|Hi #First Name#,|
Thanks for visiting our website and creating a property listing. Your details have been saved and posted on the following link –
#Link to the property listing#
We can additionally promote it through our online channels and social media platforms, to reach more people and soon find a suitable buyer.
Let me know if we can connect for a quick call to discuss the same. Or you can also schedule a call with me – #Link to your calendar#
Detailed process for selling a home
Educate your clients to be better prepared for promoting their property and for reviewing offers from buyers. Use this email template to set up a call with them and walk them through the whole process of selling their house.
|Subject: Finding a buyer for your property|
|Hi #First Name#,|
Thanks for getting in touch regarding selling your property in #Area#. If you’re selling your home for the first time, I will help you understand the basic steps in the process.
Can we schedule a call some time next week to go over the details? Please schedule from here – #Link to your calendar#
Follow up emails
Most people will take notice of your emails and respond to them only after they have received 3-5 emails. So following up on your first email is important.
However you don’t need to do it manually, you can use an email automation tool to set up a sequence of cold emails. You can have 5-6 cold emails in your sequence and send them a few days apart. Once someone responds to your email, remove that person from the mailing list.
You can use the following email templates for creating the follow up emails in your drip email sequence.
New property listings
When an interested buyer expresses interest in buying property in a specific area, you can send him new listings in that area on a monthly basis. It will be akin to sending a newsletter with real estate listings.
|Subject: New properties matching your criteria|
|How are you, #First Name#?|
We have a few more properties listed in #Area#, since last week.
#List of property listings, with photos#
Let me know if anything has caught your eye and we can schedule a showing.
If you would like to broaden your search, let me know. I will arrange to send you the updated listings.
Event (showing) reminder
This email template is useful when you are using a tool like calendly to automate your calendar scheduling. So when a buyer creates an event in your calendar – a call or showing. He should get an automated email reminder before the call / showing.
You can use an email automation tool for that.
|Subject: Reminder: showing scheduled on #Date and time#|
|Hey #First Name#,|
Hope you are doing well. Just wanted to quickly remind you about the showing scheduled for #Date and time#.
Here’s the complete address of the property – #Address#.
I will see you there.
Special limited-time offer
This should be the final follow up email in your drip email sequence. It is applicable when your business also offers some complementary services – like digital marketing etc. You can reach out to the prospect one last time and offer them a discount on your services, valid for a limited time.
If the prospect is even a little serious, a limited time offer will help create some urgency.
|Subject: Special offer valid till #Date#|
|Hey #First Name#,|
Earlier I wrote to you about how were able to find a buyer for #Happy customer’s first name#’s house in #Number# days, by promoting it on our online platforms.
We have a special offer valid till #Date# – #Offer description#.
If you would like to avail the offer, let me know. I will arrange for the rest.
FAQs: Cold email real estate
Q: Does cold emailing work in real estate?
A: Yes, cold emailing can be effective in the real estate industry. However, it largely depends on how you approach it. If you have a clear strategy and target the right people, cold calling can help you build relationships and generate leads.
Q: Is it legal to send cold emails in real estate?
It’s important to be mindful of the fact that some people may not be receptive to cold calls, so it’s important to be respectful and professional in your approach. Additionally, some countries and states have laws and regulations that govern cold calling, so it’s important to research and follow those rules.
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