Gmail is one of the most popular email services in the world with close to 20% market share.

Gmail is probably the fastest, simplest and most reliable email service that is available for free. That is the reason why it is so popular.

Apart from the email service, Google also offers storage in the form of Google Drive and office work tools in the form of Google Sheets, Docs and Slides. And all these tools are available for free !

Having a Gmail account has many added benefits, making it the most widely used email service and the first choice of anyone who wants to do any email outreach.

But a common problem for these campaigns is that of email deliverability. If you send any bulk email blasts from Gmail, it goes to spam.

For example, if you send more than a few hundred marketing emails in the form of a bulk email blast, close to 80-85% will go straight to spam.

Why does that happen and what can we do to avoid spam filters in Gmail?

Why cold emails go to spam

SPAM filters look at multiple factors in each email to decide whether it is spam or not. They look at email sending behavior to assess if you are sending spam.

If you send out a bulk email blast with mailchimp or other similar tools, spam filters will see thousands of emails sent to a large group of people, not related to each other (for example, not belonging to the same company). That is a good sign that the email is probably spam.

That’s why emails sent in bulk email blasts tend to land in SPAM.

cold emails sent it bulk get trapped in spam

So instead of sending these bulk email blasts, it is better to spread out cold emails over a period of time to avoid spam filters.

Cold email automation tools

We can do that with the help of a cold email automation software which can help us create an automation workflow for sending thousands of marketing emails, spread out over a period of time.

For example, if you have a mailing list of 10,000 people, you can spread it out over a few weeks, sending a few hundred emails per day.

Further, the emails sent on a single day are also spread out over a time window of a few hours and that sending is further randomized to mimic human like sending behavior.

schedule emails sent from gmail to bypass spam filters

When your cold emails are sent in this fashion, it appears to spam filters as if they are being manually sent, not giving them any reason to believe these are spam emails.

So in summary, you can avoid spam filters in Gmail by using a cold email automation tool that integrates with your Gmail account.

Email sending limits in Gmail

Cold email automation tools will help you to ramp up your email sending volume up to a few hundred emails per day per email account. Beyond that, it becomes too risky to send more emails without the possibility of going to spam.

That said, the official daily email limits in Gmail also need to be considered.

If you are going to use a free Gmail account, you are limited to only a hundred cold / marketing emails per day per account.

The limit is much higher when you switch to Gsuite. But even in that case it is recommended to not send more than 500 emails per day per account. In most cases email marketers remain well below that daily sending limit.

Using SafeMailer to avoid spam filters in Gmail

Basically we need to use cold email automation tools in integration with Gmail to avoid hitting spam filters.

You can use SafeMailer’s free cold email marketing app to schedule your email outreach campaign from Gmail. While there are many other cold email automation tools available in the market, SafeMailer is the simplest, least expensive option to get started with.

Benefits of running cold email outreach with SafeMailer + Gmail

✔️ Least expensive cold email app – free for upto 500 emails per month per account

✔️ Seamlessly integrated with Google Drive, Google Sheets and Gmail – making it very easy to use

✔️ All standard features included – Email Tracking, Analytics, AB testing

✔️ Reporting dashboard is easy to customize as per requirements

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