With 3.9 million daily email users, no wonder that email marketing is the top marketing strategy for the majority of businesses. But does cold email marketing work?

The answer is a whopping Yes! Cold email marketing does work. In fact, it can prove to be an incredible sales channel if done effectively.

However, when it comes to cold email marketing, there are a number of questions that may arise, including whether it is legal, will your emails will land in your customers’ inboxes, would your clients respond to cold emails, and what will be the conversion rate.

If you are wondering about the same, refer to this post. We have addressed all these questions here.

So, let’s dive in.

Is cold emailing illegal?

There is a lot of confusion around this question. The most common myth buzzing is that cold emails are spam and that sending spam emails is illegal.

But, don’t worry, cold email marketing is not illegal at all. You are free to send cold emails to anyone as long as you do it in compliance with various laws and regulations that govern email marketing.

However, if you violate these laws, you will need to face fines and penalties. So, make sure that you abide by all these laws and regulations.

Will my cold emails reach my recipient’s inbox?

Reaching your recipients’ inboxes is essential for your campaign’s success and cold emails do land there. But only when designed in a way that adheres to email deliverability best practices.

By following the email marketing guidelines, you can efficiently avoid spam filters and thus, increase the likelihood of your emails being landed in the inbox.

Well, using a cold email automation tool like SafeMailer can effectively help you increase your deliverability rate.

It will allow you to spread out your emails over several days as well as send them 1-2 minutes apart just like a normal human would do. This will help bypass the spam filters effectively.

What is the average cold email response rate?

According to research by Backlinko, the average cold email response rate is around 8.5%.

However, it depends on several factors like the effectiveness of your subject line, your email content, and your overall email strategy. If you craft it very well, your response could improve.

Here are some best practices for cold email marketing that you can follow.

best practices to make cold email marketing work for your business
  • Use a clear and compelling subject line: Your subject line should be concise, descriptive, and attention-grabbing. Avoid using all caps or using overly salesy language.
  • Write an engaging email copy: Keep your email short and to the point. Be clear about what you’re asking for or what you’re offering. Plus, don’t use too many links in your email, one is enough.
  • Personalize your emails: Address the recipient by name and tailor the message according to their specific needs or interests.
  • Follow-up: Don’t be afraid to follow up on your initial email if you haven’t received a response. However, be mindful not to be too pushy or aggressive.

What will be the cold email marketing conversion rate?

The conversion rate for cold email marketing can range from less than 1% to as high as 20%, depending on various factors such as:

The quality of the email list:

It is crucial to build an email list organically if you wish to drive more sales. Purchased email lists are just not worthy of your money as they will never give you the desired results.

The content of the email:

Make sure your email content provides value to your clients. Avoid making your email too promotional or sales-focused. Rather, focus on how your product or service can solve a problem or meet your recipients’ needs.


Your email should be highly relevant to your segmented list. If it is irrelevant, your recipients’ won’t even bother to open your email.

The call-to-action (CTA) used:

Your CTA is the most important factor when it comes to driving conversions. Experiment with different calls to action to see what resonates with your audience.

The timing:

You need to consider the best time to send your email. Don’t send emails early in the morning or late at night. Tuesday through Thursday, mid-morning, or mid-afternoon is often considered a good time to send emails.


Does cold email marketing work? Of course, yes! However, you need to comply with all the rules and regulations.

In fact, you will eventually discover that cold email marketing is a powerful lead-generation tool for your business and will always be.

Just follow the best practices, craft good email copies, and make use of cold email automation tools, and you are ready to go.

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