Author Archives: Sayali Pawar

MailTrack

Top 8 Email Tracking Software: Features, Pricing, Pros and Cons

Tracking email engagement rates is crucial to enhance the overall email marketing strategy and ultimately the revenue. However, with the availability of numerous tools, selecting the best email-tracking software can be challenging. However, it is crucial to note that not … Read More

Good email engagement rates

How To Measure Engagement For Your Email Sequence?

Your email sequence campaign is ready and running. But how do you whether it will perform well? Simply by measuring the email engagement rate. There are certain important metrics that you can track to do so. This will help you … Read More

Email sequence best practices

Top 5 Email Sequence Best Practices

Email sequences are a powerful tool for building relationships with your audience, nurturing prospects, and converting customers. However, it may seem like a daunting task for most of you. But no worries, there are several best practices that can help … Read More

benefits of avoiding flashy images and HTML in emails

Avoiding Flashy Images and HTML In Emails

Email sequences are a powerful tool for businesses to reach their target audience and achieve their marketing goals. However, one of the biggest challenges in email marketing is ensuring that your emails actually reach your intended recipients’ inboxes, especially if … Read More

use of prospecting email sequences to nurture leads

Using Email Sequence To Qualify Prospects

Lead qualification is essential to increase conversion rates as well as save your money and efforts. You can of course do it in multiple ways but we suggest using prospecting email sequences. However, you can only create a successful sales-driven … Read More

benefits of using lead nurturing email sequences

Using Email Sequences For Lead Nurturing

As a business owner, you know that lead nurturing is a critical component of any successful sales process. While there are multiple ways you can use to nurture your leads, email sequences are an effective one. This marketing strategy allows … Read More

email marketing tools for free

Top 15 Free Email Marketing Tools

Email marketing has been reigning in the online marketing world for ages. However, many businesses are still not leveraging its advantages as they find it difficult to invest in email marketing tools. But these tools are essential to help you … Read More

use of google sheets with App script for email automation

Email Automation Google Sheets: Why and How?

Email marketing is a crucial tool for businesses looking to communicate with their audience and drive conversions. However, manually managing an email list and sending personalized emails to each subscriber can be a time-consuming and challenging task. This is where … Read More

email automation for e-commerce: drip email workflow

Why And How To Use Email Automation For E-Commerce?

As an eCommerce business owner, you probably want to increase your online sales. You can do this via effective email communication. However, email is a tool used by all businesses. So, how can you use it to stand out from … Read More

Typical Open Rates For Cold Emails

Cold emailing can be an effective way to reach out to potential customers. But it can also be challenging to get these emails opened and read. One key metric to measure the success of a cold email campaign is the … Read More